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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/72097

    Title: 製造業服務化之個案研究
    Authors: 林欣儀;Lin,Hsin-Yi
    Contributors: 資訊管理學系在職專班
    Keywords: 製造業服務化;創新經營模式;服務創新;Manufacturing Industry Service;Innovative business model;Service Innovation
    Date: 2016-06-06
    Issue Date: 2016-10-13 14:26:12 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 近年來網通業者為因應各國4G LTE需求成長和雲端技術應用的服務興起以及物聯網商機的萌芽,不斷思考如何善用雲端服務技術來加強競爭力,並且加入物聯網的應用來提升產品本身的智慧化應用以達到消費終端者的需求,因此以產品為中心的製造思維便轉變為以服務為中心導向的思考模式,希望透過服務創新思維來規劃新的經營模式,利用服務化彰顯產品差異性創造出競爭優勢,以支持企業持續成長,維持營運績效。
    ;In recent years, Taiwan Netcom industry found to growing demand for 4G LTE service ,rise of cloud technology and internet of things. Many company constantly thinking about how to utilize the cloud technology and built internet of things applications to increase the competitiveness of products and meet customer needs. In this case manufacturing servitization was presented, the company hope through the service innovation thinking to increases the value of the company′s product and create a new business model to support the business continued to grow.
    In this study, the qualitative research methods was used to carry out exploratory research. Through literature analysis summarized this research framework and by using the literature relevant to manufacturing servitization to make an in-depth study on important issues and consider measures when traditional manufacturing industry is facing a new business model. based on four facets of the architecture of service innovation model to explore the innovation process of servitization of the company.
    The study concluded that the company follow industry trends to develop new business model with its own brand and technological advantages is suitable for the company. The company can make the corresponding decision in order to achieve the expected goal of the company, and establish of relevant business management decisions, to achieve sustainable development purposes of the enterprise in the servitization process. Finally, the study recommended that it will helpful in servitization of manufacturing, if the company establishes a dedicated units and arrange appropriate personnel involved. And on top of this, experienced agents can also help to enhance the effectiveness of the follow-up services.
    Appears in Collections:[資訊管理學系碩士在職專班 ] 博碩士論文

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