經過研究發現在不同的手機應用程式類別下，皆存在最具影響力的圖標設計屬性，且受測者對於圖標的辨識及主觀熟悉確實會顯著且正向影響下載意願的排序。本研究期望能藉由探討圖標設計屬性，有助於當軟體開發商決定進軍中國大陸這擁有成千上萬的手機應用程式市場前，提供開發業者與設計師在設計圖標上選用圖標設計屬性的參考建議，進而加深使用者對於手機應用程式的注意力並提升下載意願。;In recent years, China′s economy is growing rapidly and which potential is attracting worldwide attention. As the saturation and popularity of smartphones, the numbers of apps also grow fast. However, the developers have to face the challenge is how to make an app which can stand out from numerous apps and attract user′s attention in the golabl market. Users will see the icon at first sight when they search for apps. Therefore, icon would be a crucial role to attract user′s attention.
There are two purposes on our study. The first one is using five kinds of icon design attributes in twelve app categories to observe which attribute is most attractive. The second one is exploring the relation among icon design attributes, recognition, and subjective familiarity for download intention in China.
In our result, we found there had a most influential icon design attribute in different categories of apps. Besides, recognition and subjective familiarity can affect download intention significantly and positively. Through our study, we can provide helpful suggestions for developers to design suitable icons on apps, and further to let users have wonderful impressions and increase users’ download intentions.