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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/72117


    Title: 網路獨立平面藝術家之個案研究;A Case Study of Indie Graphic Artist
    Authors: 王怡人;Wang,Yi-Jen
    Contributors: 資訊管理學系
    Keywords: 獨立藝術家;競爭策略;成功關鍵因素;Indie graphic artist;competition strategy;key success factors
    Date: 2016-07-13
    Issue Date: 2016-10-13 14:26:58 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 隨著網路的興起和娛樂產業的蒸蒸日上,透過網路使用共同的語言跨過各種藩籬,世界上任何一個角落的任何一家公司的任何需求,都能交由世界讓任何一個角落的任何一個被公司認可的藝術家完成。另外,透過網路的力量,藝術家的個人作品不再需要透過出版社等通路才能賣給消費者;也因為網路群眾募資的威力,藝術家的持續創作能夠受到最直接的資金支持。但也因為網路助長知識及技術交流、生產工具的平價化,藝術家成為一個人人都能掛在自己胸前的頭銜,因為設備人人能買、技術大家都有,讓這行的競爭越發激烈。因此本研究針對此重要趨勢探討網路獨立平面藝術家如何因應科技環境之議題。
    本研究先觀察整理網路獨立平面藝術家的主要伸展台:藝術取向社群網站、客戶的委託案、以及群眾募資網站、同人作品創作等,並回顧經營成功關鍵因素和競爭策略的文獻,利用個案訪談探討網路獨立平面藝術家的經營成功關鍵因素、價值鏈與競爭策略,並提出網路獨立平面藝術家成功所需滿足的三個主要面向。
    ;With the fierce growth of Internet and Entertainment industry, through connection of Internet and common language, any art requirement of any company can be done by any artist anywhere on earth. Also, through the Internet, artists’ personal work can be sold without the need of mediums, and publishers; Crowdfunding sites also help artists get financial support directly for their continuous creating. However it’s also the Internet helped knowledge and know-how spreading, and the price down of creating devices (pen tablet and art software), anyone can claim themselves artist and try to take cases, for everyone has the technique and production tools, making competition rise.
    This research first shows some main runways of Internet indie graphic artists: Art-oriented SNS, commissions from clients, crowdfunding websites, and doujin(fan art) creation and selling. It also reviewed articles of key success factors and competition strategy. Through case interview, it found the key success factors, value chains and the five forces of Internet indie graphic artists, moreover found the three aspects an Internet indie graphic artists must achieve to grab success.
    Appears in Collections:[Graduate Institute of Information Management] Electronic Thesis & Dissertation

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