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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/72222

    Title: 在中國大陸文化下,探討情感影響、支配性、意義性與Icon設計屬性吸引力之關聯;Explore the Correlations among Affect, Dominance, Meaning, and Icon Design Attributes on the Culture of China
    Authors: 洪智瑜;Hung,Chih-Yu
    Contributors: 資訊管理學系
    Keywords: 智慧型手機;手機應用程式;圖標;設計屬性;中國大陸;smartphones;applications;icon;design attributes;apps;China
    Date: 2016-08-25
    Issue Date: 2016-10-13 14:33:16 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 由於行動裝置的出現,為軟體開發者帶來許多機會。而在中國大陸,除了主
    的 Google 也即將重返中國大陸這片土地,顯見在這個市場上仍有龐大的潛在商
    機。中國大陸的手機應用程式商店目前是由第三方的 Android 開發商所主導。在
    研究的實驗過程中,採用 Friedman 檢定,分析十二項類別中的設計屬性是
    否對受測者有所差異。接著以 Wilcoxon 檢定找出圖標設計屬性間的吸引力排序。
    最後以 Ordered Probit 迴歸分析探討使用者對圖標若具有支配性及意義性認知、
    針對各個不同類別設計出符合該類別之屬性,進而達到吸引使用者下載之目的。;Mobile devices have brought many opportunities to software developers. In China,
    other cities and regions are still underpenetrated except Tier 1 and Tier 2 cities. Since
    there are tremendous potential opportunities in China, Google is going to return to
    China. Third-party Android stores dominates in app stores in China. Designing
    attractive icons will make users to download applications. Therefore, the main purpose
    of this research is to explore if there are most attractive design attributes in 12
    application categories, and discuss correlations among affect, dominance, meaning, and
    icon design attributes on the culture of China.
    Friedman Test and Wilcoxon Signed-rank Test were adopted in experiment. The
    purposes are to analyze if the design attributes in 12 application categories are different
    to participants and find out the ranking with icon design attributes. Finally, Ordered
    Probit Regression is used to discuss the correlations between dominance, meaning, and
    positive affect.
    The results indicate that there are critical design attributes to attract users to
    download in 12 mobile application categories. For user cognition, the results are also
    positive and significant. This represents that if an icon is more dominant and meaningful,
    and has positive affect, users are more likely to download the application. According to
    this research, we would like to suggest developers and designers designing different
    icons for different application categories, and then, the objective is to attract users to
    download application.
    Appears in Collections:[資訊管理研究所] 博碩士論文

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