從雙邊市場理論探討我國華文電子書現況與發展;The Status and Development of the Chinese E-book in Taiwan from A Two-sided Market Perspective

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題名:	從雙邊市場理論探討我國華文電子書現況與發展;The Status and Development of the Chinese E-book in Taiwan from A Two-sided Market Perspective
作者:	簡陳中;Chien,Chen-Chung
貢獻者:	資訊管理學系
關鍵詞:	電子書;電子書平台;數位出版;雙邊市場;e-book;e-book platform;digital publishing;Two-sided Market
日期:	2016-08-31
上傳時間:	2016-10-13 14:33:54 (UTC+8)
出版者:	國立中央大學
摘要:	臺灣的華文電子書發展面臨許多挑戰，關於它的未來發展一直是個熱門的新興資訊傳播科技研究議題。本研究除了對臺灣華文電子書發展進行初探性的描述與介紹，說明臺灣華文電子書的發展歷程、華文電子書產業現況，並且嘗試以雙邊市場的觀點出發，綜合使用文獻探討法以及半結構式問卷的專家深度訪談法，分析臺灣華文電子書產業的現況與發展，除了提供新的觀點之外，也期望能促使產官學研各界從各種不同的面向，來思考華文電子書產業未來的發展機會與挑戰。研究結果發現，臺灣華文電子書內容供應商、華文電子書平台服務商以及華文電子書使用者目前所遭遇的困難與問題包括：臺灣華文電子書內容供應商近半數仍對電子書持觀望態度、電子書與紙本書同步發行比例偏低、出版社發展電子書技術能力不足、臺灣華文電子書採用國際標準EPUB比率不高、電子書平台家數太多、訂價相較歐美偏高、電子書使用者習慣變化快速、臺灣華文電子書數位版權管理實施度偏低等狀況。三個研究命題分析結果如下：(1) 不論華文電子書平台的內容數量多寡，對於是否吸引電子書使用者無關。(2) 華文電子書平台的內容品質越高，越吸引電子書使用者。(3) 華文電子書平台的用戶越多，華文電子書內容供應商越想進入。綜合分析不同背景、不同類型的業者所提出的建議，可作為臺灣電子書領域相關之市場實務應用、學術研究，以及政府修訂電子書產業政策時之參考。 ;The development of Taiwan’s Chinese e-book faces many challenges, and its future development has been a popular information technology communication emerging research topics. In this study, in addition to the development of Taiwan′s Chinese e-book related about the exploration of the description, indicating the history of development of Taiwan′s Chinese e-books, the status of Chinese e-books industry in Taiwan, and adopted a Two-sided Market perspective with a comprehensive literature review method using semi-structured interview to analysis the development of Taiwan′s Chinese e-book industry. In addition to providing new perspectives outside, but also hope to encourage all sectors of industry, government and research from a variety of different learning-oriented, to think about the future opportunities and challenges of Chinese e-books industry in Taiwan. The results found that the difficulties and problems of Taiwan’s Chinese e-book content providers, e-book platform service providers and Chinese e-book users currently encountered include: half of publishers in Taiwan still hesitated in e-book development, e-book and paper book released simultaneously low proportion, publishers lack of technical capacity in e-book publishing, Taiwan′s Chinese e-books using international standards EPUB ratio is not high, too many e-book platforms, the e-book priced high compared to western worold, users accustomed to e-books rapid changes, Taiwan Chinese e-book digital rights management of the implementation of low and other conditions. Three proposition research results are as below: (1) whether Chinese e-book platform service providers provide more content of amount, the user has nothing to be attracted. (2) Chinese e-book platform service providers provide higher content quality, the more interesting and attract e-book users. (3) Chinese e-book platform service providers provide more users, the more Chinese e-book content providers want to join.
顯示於類別:	[資訊管理研究所] 博碩士論文

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