| 摘要: | 我國電子產業發展至今已近五十年，憑藉經年累月的強大設計和製造能力，為台灣贏得世界代工王國的美譽。隨著全球經濟結構變遷和科技的快速發展，商業模式也由早期製造代工(OEM)轉向設計代工(ODM)，進而品牌經營(OBM)，各公司積極拓展全球市場並維持既有優質製造和產品品質的同時，仍必須不斷地創新專業技術及製程，有效地提升企業價值，確保國際競爭的優勢。
電子產業中的「消費性產品」其消費者對產品求新求變的速度需求越來越快，為了迎合眾多消費者需求，「Time to Market」成為攸關消費性產品勝敗的關鍵點之一。在科技與新產品的快速發展過程中，必須盡可能縮短產品進入市場的時間，迅速地將創新構想轉換成產品或服務以因應世界潮流之所需。
現代化的產業設計鏈中，各組織執行「專案管理」時，運用「協同開發」整合設計鏈成員的策略、流程與資訊，已成為企業提升競爭力的關鍵工具之一；本研究以「顯示器產業鏈」為例，探討「協同開發」在企業間執行設計規劃與上下游互動的重要性。透過企業流程塑模中，排名第一的整合性資訊系統架構(Architecture of Integrated Information System, ARIS)分析方法，以物件導向圖示語言，呈現從上游的半導體IC設計公司、面板製造商、品牌商到中游電子專業代工廠間專案執行的流程。以跨供應階層(Cross-echelon)合作，藉由早期參與設計，進行協同合作及同步開發，針對現行的新產品開發(New Product Introduction, NPI)流程，做進一步最佳化(Optimizing)。
本研究有助於了解在「協同開發」的環境下，跨企業專案管理與新產品規劃績效之間的影響。協同企業間利用「協作」創造的開放氛圍，討論相互矛盾的觀點，讓彼此能更有效率地互換專案訊息與溝通，減少設計錯誤或疏失。進一步降低開發與生產成本、縮短開發週期，提高企業效率並加速決策判定及執行。以期透過垂直整合產生出的價值鏈（Value Chain），避開削價競爭的惡性循環，確保競爭優勢。
;Taiwan′s electronics industry has been nearly 50 years of development, with years of strong design and manufacturing capacity for Taiwan to win the reputation of the world′s manufacturing kingdom. With the rapid change of global economic and the science, business model from the early original equipment manufacturer (OEM) to original design manufacturer (ODM), and developing into the original brand manufacturer (OBM). The firms aggressively expanded the global market and kept high-quality in both manufacturing and product quality at the same time, they still have to continue to the technical innovation and manufacturing process, it makes the firms more competitive and advantage in the international competition.
The frequent of the innovation and changes has been an increasing in the "Consumer Products" of the electronics industry. In order to meet the requirement from consumers, Speeding "Time to Market" has become one of the keys in the success of consumer products. During the process of the technology and new product development, it is necessary to minimize the launch time and quickly convert innovative ideas into products or services to follow the trend of the world.
In the modern industry design chain, apply the "collaborative design" concept into the project management for integrating the strategy, process and information into the design chain, it have become one of the critical tools for enterprises to enhance their competitiveness. This study takes the display industry chain as an example to discuss the importance of "collaborative design" in design development and interaction among the industry chain. The method used in this study is known as the integrated information system architecture (ARIS) with the object-oriented design patterns and images that illustrate the related process during the executing project management from upstream as semiconductor IC design companies, panel manufacturers, brands to downstream as manufacturer of the design chain, though the early involve in the design of cross-echelon cooperation for collaborative and synchronous design, further optimization for the current new product introduction (NPI).
The study contributes to the understanding of through which the cross-echelon project management influence new product performance. The collaborating firms to build up an openness environment to discussing conflict views, it makes the partner be able to exchange the project information and communication more efficiently with each other, reduce design errors or omissions. Further reduce both of the development and production costs, shorten the development cycle, improve business efficiency, and accelerate decision-making and implementation. It hopes the vertical integration of the value-chain, to avoid the vicious cycle of price competition to ensure the competitive advantages of enterprises. |
