以心理學與管理學之整合觀點來探討女 企業家的企業家精神與創業管理哲學;An integrated view from psychology and management to study female entrepreneurship and entrepreneurship management

NCU Institutional Repository > 管理學院 > 企業管理學系碩士在職專班 > 博碩士論文 > Item 987654321/74115

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题名:	以心理學與管理學之整合觀點來探討女企業家的企業家精神與創業管理哲學;An integrated view from psychology and management to study female entrepreneurship and entrepreneurship management
作者:	嚴于婷;Yen, Yu-Ting
贡献者:	企業管理學系在職專班
关键词:	女性企業家精神;創業管理;創業家管理;female’s （women’s） entrepreneurship;entrepreneurship management
日期:	2017-07-05
上传时间:	2017-10-27 13:11:35 (UTC+8)
出版者:	國立中央大學
摘要:	女性的生產力對於國家的經濟發展，有重大的影響，2000年以後，各國政府都制定出有利於女性就業的獎勵政策。在這同時，女性展現企業家精神，自行創業的趨勢，也愈來愈成長。關於女性的就業與創業，也成為學術界的研究課題。為了深入了解女性的創業過程，本研究，一方面從女性選擇創業的心理動機，亦即企業家精神來觀察；另一方面，從創業的實務過程，亦即管理企業的能力來分析。創業心理與管理實務的互動過程，會影響創業過程的成效。本研究透過三位女性企業家創業過程的成功案例，來分析女性企業家精神、女性創業管理，與這兩者的互動過程。研究結果發現：女性企業家精神的部分：三位女性企業家都有認知到市場機會，在專業能力的基礎上展開創新，敢於承擔風險，在不確定的狀況下，進行創業活動。女性創業管理的部分：兩家規模較小的服務業個案，兩位女性企業家在新創企業成長階段，掌控各項作業細節，充分使用能掌控的有限資源，整合利害關係人，形成具有獨特性的服務。另外一家屬於規模較大的製造業，雖然必須面臨新創企業的商品化、量產品質、行銷等困難，這位女性企業家還是能發揮，整合職能紛爭的能力。女性企業家精神與創業管理之整合的部分：女性在創業過程，由於生理性別與傳統文化的影響，在做許多的決策時，會考慮績效以外的一些因素。一家服務業的個案，女性企業家就是考量自己帶孩子的因素，讓新創企業帶有濃厚的社會福祉特色。 ;The production of female has great impact for national economic development. Every government also legalizes incentives for female-preferred working environment after 2000. At the same time, the female starts to shine with entrepreneur leadership, and gradually initiates individual business to become a new market trend. With that being said, it has raised an attention for scholars to study regarding female’s working environment and entrepreneurship. To better understand how female starts own business, we not only research from their entrepreneurship motives to observe how they engage, but also examine from their entrepreneurship management aspect to evaluate how they perform. Moreover, it will greatly affect the result of their own business by the interaction between entrepreneurship mindset and entrepreneurship management. This research is dedicated to evaluate how entrepreneurship succeeded by three female businesswomen’s cases, and to observe how well entrepreneurship and management interact with each other. The followings are what we found: First, three female businesswomen were all aware of market opportunities from female entrepreneurship aspect. They were knowledgeable enough to engage new business and willing to take risks under uncertain circumstance. Second, we discuss two different scenarios from entrepreneurship management. Two of them were running smaller service corporation, and both efficiently utilized their resource carefully to succeed. On the other hand, although third businesswoman worked at larger manufacturing industry, yet still managed to solve tricky issues with her insightful judgement. Lastly, the biggest advantage for female to run and engage new business is to consider profoundly besides tasks due to gender and traditional culture. From aspect of interaction between female entrepreneurship and entrepreneurship management, female businesswomen were more likely to observe details for improving company’s welfare or determine critical decision from a greater point of views.
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