English  |  正體中文  |  简体中文  |  Items with full text/Total items : 68069/68069 (100%)
Visitors : 23145322      Online Users : 178
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/74258

    Title: 客家休閒農業區經營策略之研究─以苗栗縣公館鄉黃金小鎮為例;A Case Study of the Business Strategies of Hakka Agricultural Recreation Industry─Using Colden Village in Miaoli as an Example
    Authors: 林瑞英;Lin, Jui- Ying
    Contributors: 客家社會文化研究所
    Keywords: 客家休閒農業區;經營策略;黃金小鎮;農遊體驗;Hakka Agricultural Recreation;Business Strategy;Golden Village;Agricultural tourism experience
    Date: 2017-07-28
    Issue Date: 2017-10-27 13:40:02 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 研究旨在探討休閒農業區之發展過程,黃金小鎮由國道1號高速公路接台6線省道公路可抵達,交通極為便利,2004年之前民眾欲往泰安、大湖等觀光風景區,則必須經由台6線,黃金小鎮因位於台6線旁,沿線皆有著名的田園景緻及農特產品,車水馬龍路過的人潮絡繹不絕。可惜好景不常,2005年72線通車後,遊客往往經後龍直達汶水,路過的人潮銳減,黃金小鎮面臨市場萎縮的困境,地方產業轉型是當務之急。於2009年經行政院農業委員會正式公告劃定為黃金小鎮休閒農業區,由過路型旅遊目的地,轉型為休閒渡假型之旅遊目的地。

    ;This case study aims at exploring the development of the recreational agricultural industry in Golden Village. Before 2004, Golden Village used to be a very popular choice of visitors, not only for its beautiful scenery and wide variety of agricultural products, but also it being located just by the National Highway No. 1 and Provincial Highway 6, the main route for visitors also going to other famous tourist attractions like Tai’an and Dahu. However, unfortunately, after the opening of Provincial Highway 72 in 2005, the number of visitors dropped significantly as they can go from Houlong straight to Wenshui without passing by Golden Village. To ease of the stress from a shrunk tourism market, transformations of local industries became the top priority for Golden Village. In 2009, Golden Village was designated as a recreational agricultural area by the Council of Agricultural. It turned into a “vacation destination” from a “passing by travel destination”.

    Three research strategies were utilized in this case study: literature analysis, interviews, and participation and observations. The author acted as an insider and participant of Miaoli recreation farm activities to conduct a field study and direct observation to collect data. The focus of the research lies on the examination of the development of an agricultural friendly environment through organic farming, traceability certification and agricultural products health management. Additionally, through in-depth interviews with stakeholders from private sectors, public sectors and other third parties, it is hoped that this case study could provide the government with an example of Hakka agricultural recreation area and bring a positive impact to the progression of other domestic agricultural recreation areas.
    Appears in Collections:[客家社會文化研究所] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明