快速且以具成本效益的方式來提供滿足客戶與市場需求的產品,對於要在競爭激烈的顯示器設備市場中佔有一席之地已經扮演著越來越重要的角色。公司藉由導入模組化產品架構不但能夠創造出多樣的設計與產出,讓系統設計流程更有效率,零組件共用及標準化,同時還能提供更好的客戶服務、更多的產品選擇,與更高品質的產品。;The demand of customization is gradually increasing resulting from the global manufacturing development and the shorten product life cycle. In order to meet customer’s requirements and localization, suppliers have to provide a bunch of products. Hence, design modularization becomes a critical issue because suppliers usually hope to maximize the existing resources and generate more orders as possible. Besides, costs can be identified product by product is another benefit after odularization and it will deeply influence not only to the quotation process but also to the production cost control. In nowadays, how to well manage costs under meager margin environment is a surviving capability in manufacturing industry. M Company, one of the major display suppliers, was the object of the study. Because of the fast-paced industry trend and incremental needs from customers, customized skill improvement and quick response are the main competitiveness. In the study, modularization was implemented and design complexity was reduced, furthermore, the cost-focus strategy supported company to produce various customized products with competitive costs. Because the customized products with competitive cost plus efficient response plays an important role in this field, design modularization can increase the product variety, minimize the design loading and process, and contribute material parts standardization. Therefore, company will improve its own product quality by providing more alternatives and better customer service.