顯示器設備業之客製化模組導入策略─以M公司為例

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題名:	顯示器設備業之客製化模組導入策略─以M公司為例
作者:	吳奇龍;Wu, Chi-Lung
貢獻者:	高階主管企管碩士班
關鍵詞:	顯示器設備;客製化模組;Display equipment;customization
日期:	2017-05-05
上傳時間:	2017-10-27 13:51:00 (UTC+8)
出版者:	國立中央大學
摘要:	全球製造業科技的發展，產品生命週期的加速，消費促成客製化需求的增加趨勢。為了迎合客戶的需求，設備商必須提供一系列各式各樣的產品來滿足客戶與區域性市場的需求。產品設計模組化，希望以最少的備料因應最大的市場需求可能，當產品設計模組化後，直接成本也能以個別模組取捨，如此所有的接單前報價與接單後生產成本控制，才有明確的數據，尤其是目前微利益時代來臨，成本精確掌握是企業勝出的必備能力。本研究以顯示器設備商M為個案研究對象。顯示器設備正面臨市場快速變遷，客製化程度日益提高的產業趨勢下，因應現行趨勢改採客製化的生產形態，將〝客製化技能的提昇〞與〝快速達成客戶需求〞視為競爭優勢。研究中M公司從客製化市場角度去推動模組化機構設計，模組化產品架構同時降低了客製化的複雜度，並且廣泛地運用到，各種客戶製程產品上為了支援產品平台策略並以更具成本優勢的方式來提供產品多樣性，最佳化的模組化架構必須包含最少量的模組來滿足最多的客戶需求。快速且以具成本效益的方式來提供滿足客戶與市場需求的產品，對於要在競爭激烈的顯示器設備市場中佔有一席之地已經扮演著越來越重要的角色。公司藉由導入模組化產品架構不但能夠創造出多樣的設計與產出，讓系統設計流程更有效率，零組件共用及標準化，同時還能提供更好的客戶服務、更多的產品選擇，與更高品質的產品。;The demand of customization is gradually increasing resulting from the global manufacturing development and the shorten product life cycle. In order to meet customer’s requirements and localization, suppliers have to provide a bunch of products. Hence, design modularization becomes a critical issue because suppliers usually hope to maximize the existing resources and generate more orders as possible. Besides, costs can be identified product by product is another benefit after odularization and it will deeply influence not only to the quotation process but also to the production cost control. In nowadays, how to well manage costs under meager margin environment is a surviving capability in manufacturing industry. M Company, one of the major display suppliers, was the object of the study. Because of the fast-paced industry trend and incremental needs from customers, customized skill improvement and quick response are the main competitiveness. In the study, modularization was implemented and design complexity was reduced, furthermore, the cost-focus strategy supported company to produce various customized products with competitive costs. Because the customized products with competitive cost plus efficient response plays an important role in this field, design modularization can increase the product variety, minimize the design loading and process, and contribute material parts standardization. Therefore, company will improve its own product quality by providing more alternatives and better customer service.
顯示於類別:	[高階主管企管（EMBA）碩士班] 博碩士論文

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