客戶分級制度與企業績效改善之探討─以X公司為例

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/74425

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/74425

Title:	客戶分級制度與企業績效改善之探討─以X公司為例
Authors:	欉俊華;Tsung, Chun-Hua
Contributors:	高階主管企管碩士班
Keywords:	客戶評分表;資源配置;競爭優勢;削峰填谷;customer rating table;resource allocation;competitive advantage;load shifting
Date:	2017-06-08
Issue Date:	2017-10-27 13:53:26 (UTC+8)
Publisher:	國立中央大學
Abstract:	個案公司X公故司是一家傳統的製作業，生產電動機（馬達）主要零件，本研究目的在嘗試為個案公司建立客戶評分表，期能找出解決資源配置的方法，以提升績效，並創造競爭優勢。本研究根據九個重要構面，建立了客戶評分表，並據以分析，分析後主要發現四家主要客戶最近三年的銷售額與毛利率之季節性波動，並嘗試加以「削峰填谷」或「平準化」。本研究建議在經過實務應用並逐步調整後，能使此一客戶評分表將有效發揮預期之功效。;This study tries to build a customer rating table. Based on the table, hopefully, the company will be able to more effectively allocate its resource, thereby enhancing its performance and creating its competitive advantage. This study sets up a table based on nine critical dimensions and analyzes the seasonality of the four main clients according to their total sales and gross profit margin in the past three years, and tries to make load shifting to mitigate the seasonality. After being put into use and made adjustment, the table is expected to achieve its function.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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