魚菜共生農場創業計畫

NCU Institutional Repository > 管理學院 > 高階主管企管（EMBA）碩士班 > 博碩士論文 > Item 987654321/74438

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题名:	魚菜共生農場創業計畫
作者:	陳雅玲;Chen, Ya-Ling
贡献者:	高階主管企管碩士班
关键词:	魚菜共生;商業模式;創業;可行性分析;Aquaponics;Business Model;Start-up;Feasibility Study
日期:	2017-06-16
上传时间:	2017-10-27 13:54:00 (UTC+8)
出版者:	國立中央大學
摘要:	魚菜共生，一個能兼顧糧食生產且友善環境的生物循環生產系統。其生產過程中不得用藥，可產出無毒作物，接近有機而具有較高經濟價值，加上有助於環境保護，是一綠色永續的產業，因此，提供了創業動機而進行本創業計畫。基於前述概念的優勢，本研究研擬一新創業計畫，以建立魚菜共生農場為目標。本研究以產業環境分析開始，並藉由Osterwalder & Pigneur的商業模式圖為創業計畫基礎。研究內容包含：建立價值訴求、尋找目標客層、規劃銷售通路與客戶關係管道、設定關鍵活動、確定關鍵資源與合作夥伴，以及確定成本支出項目與收益來源，將商業計畫從供應鏈到客戶銷售所涵蓋的各面向納入分析與規劃。進一步，以不同的假設，進行成本與收入估算與分析。最後，藉由前述之規劃與評估進行可行性分析，確立本創業計畫具有可行性。;Aquaponics, a circulating ecosystem, is a food cultivation method which is environmental- friendly. In the production of Aquaponics, chemical herbicides or pesticides are not allowed, so the crops are spray-free, close to organic, and thus create higher economic value. In addition, Aquaponics, being superior in environmental protection, can be a sustainable green industry. As a result, it provides the motivation for a business start-up. Taking advantage of this concept, this study proposes a new business startup plan, aiming at establishing an aquaponics farm. This study starts out with an analysis of the environment, and based the business plan on the “Business Model Canvas” framework proposed by Osterwalder & Pigneur. Analysis includes defining the value proposition, locating the customer segment, planning the channels for sales and customer relationship, designing key activities, identifying key resources and partnerships, and verifying cost structure as well as revenue streams, including all aspects form the supply chain to the customer sales. Furthermore, robustness analysis in costs and revenues, with different assumptions are analyzed. Last, a feasibility study analysis is conducted according to the afore-mentioned plan and evaluation to determine the business plan is viable.
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