工具機種類裡，車床是金屬加工製造生產中最重要的機器之一。以加工形狀區分有圓形類、管型類、錐形類、軸類、盤類等，都需要車床進行加工。車床加上數值控制後可以及節省人力進行加工，利用數值控制其運動軌跡，實現由電腦控制車床的進化。此電腦數值控制車床在台灣稱為CNC車床 (Computer Numerical Control Lathe)，中國大陸則稱數控車床。
本文採用個案研究方式，並以在大陸地區的台灣A公司為研究對象，以五力分析及SWOT競爭策略方式等，瞭解個案公司在大陸激烈的競爭環境下，如何運用本身的優勢及發展策略的關鍵成功因素。並對個案公司及到大陸發展之工具機相關企業提供建議。;The lathe is one of the most important tools for making metal objects. Lathes can be used to shape objects into a circular disk, a tube, a cone or a shaft. The computer numerical control (CNC) lathe can save manpower by automatically tracing the motion of the lathe.
The CNC lathe has been widely applied in the production of parts, such as those of cars, aircrafts, trains, and bicycles. The CNC lathes have evolved fromthe simple two-axis models to the multi-spindle lathe ones that are characterized with remarkable processing efficiency.
Taiwan is well known its high cost-performance-ratio CNC lathes ands is ranked among the top five exporters of CNC lathes in the world. However, most of the Taiwanese lathe manufacturers are small to medium enterprises, now competing with global machine tool makers in the Chinese market. How to maintain the competitive advantage thus is a pressing issue.
A case study of an oversea Taiwanese company in China (“A Company”) was conducted. Five force analysis and SWOT competitive strategy were applied to analyze the competitive advantage of A Company. Managerial implications are drawn for informing local Taiwanese machine tool makers who plan to expand their operations in China.
