中國自改革開放以來，已躍居成為全球的生產大國。中國所生產的產品在全球供應鏈上更是占據相當大的份額，廠商為了能有效管控生產成本和產品品質，藉以提升公司產品的競爭力，越來越多業者不斷的強化產品品質檢驗的流程與相關的檢驗設備，期待能改善生產的效率以及提升整體的產品品質。因為品質的優劣直接的影響到了產品的使用週期以及使用產品過程中產生安全問題。 手持式X射線螢光 (X-Ray Fluorescence) 元素分析儀的技術日益提升以及應用多元化，所以已逐漸被應用在品質監控的工作上並成為各種行業所認可的檢測工具之一。而手持式X射線螢光元素分析儀也因為使用的便利性，而有了爆炸性的成長。隨著市場對於產品接受度提高，手持式X射線螢光元素分析儀業者也不斷的研究以及開發不同領域的應用，包含礦物分析，土壤重金屬檢測，考古文物鑑定等應用，進而提高產品的市場覆蓋面和銷售量。 本研究以專業的分析儀器O公司為對象，透過SCP架構從行業架構、廠商行為到經營績效來針對手持式X射線螢光元素分析儀器在中國的發展過程做出客觀的分析。並針對個案公司提出以下相關的建議：開發更多的新應用以及擴大分析儀的客戶群體，靈活的產品價格策略維持在不同行業以及市場的競爭優勢，同時不斷的强化客戶對於品牌的認知與信賴是確保公司的持續發展的重要策略方向。;Since China’s reform and opening up, China has become a global big producer. The China made products also occupy a big share in the global supply chain. In order to effectively control the production cost and product quality for enhancing the competitiveness of the company’s product, more and more producers continue to strength the process of the quality control and related inspection equipment. Because the product quality will directly impacts the product life cycle and the product safety. The technology of Handheld X-ray Fluorescence elements analyzer improved signifi-cantly and more and more new application been developed. So HHXRF been recognized as the qualified instrument for quality control tools. The HHXRF also grew faster due to its convenience and ease of use. With the better recognition in the market, the HHXRF manu-facturers also continues invest and develop new applications, including Mineral analysis, Soil heavy metals inspection and archaeological identification. And this will also improve the market coverage and product sales. In this study, I took analytical instrument company O as the research object. By using the SCP model (Structure-Conduct-Performance) to analyze the HHXRF development process in China and propose the below strategies and direction for Company O: To develop more new applications and to expand more customer reference. Also company needs to maintain the market competitive advantage by using the flexible pricing in different industries. Last, to strength the brand awareness and make customer to trust the brand are also important to en-sure the company continues growth.
