應酬文化對營建產業影響之研究;Analysis of Business Schmoozing and Entertaining Practice in Construction

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Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/75088

Title:	應酬文化對營建產業影響之研究;Analysis of Business Schmoozing and Entertaining Practice in Construction
Authors:	韓聿非;Han, Yu-Fei
Contributors:	營建管理研究所
Keywords:	應酬文化;非正式管道;商業價值;Social Intercourse;unofficial channel;business judgment
Date:	2017-07-24
Issue Date:	2017-10-27 16:19:54 (UTC+8)
Publisher:	國立中央大學
Abstract:	本研究旨在探究臺灣營建產業中的應酬文化與應酬動因，並分析應酬在營建業裡是否有存在以及商業的價值。應酬是為了組織目標的達成，在正式管道上無法有效率地進行，而去尋求非正式管道的活動。依目的性質不同而投入不同的成本，營造一個實現目的之良好管道，以求未來能得到收益。也許許多不認同應酬的存在，但應酬確實在華人的商業市場裡持續運作著，與其一昧地否定它，不如讓我們先去了解他為何存在，再來評斷它存在的合理性。況且近年來臺灣營建產業明顯進入薄利時代，應酬文化不再像十大建設時期的興盛，企業對於應酬的管理必須更加謹慎。本研究透過兩階段的專家訪談，針對有應酬相關實務經驗達15 年以上進行深度訪談，利用訪談之文字稿並透過文獻回顧來進行資料的彙整與分析，進而去定義營建產業中的應酬範疇，並探討其應酬之動因，藉由了解營建應酬的運作模式與應酬所帶來的效益和成本，來分析應酬對於營建產業是否有商業價值。企業做的一切決策與行為，最終目的不外乎是獲取利益，因為營建產業結構的性質，「避下找上」是現今應酬的運作模式，應酬形式則為投其所好來去決定。應酬活動就像投資行為一樣，投入金錢、時間與人力以求在未來得到收益，應酬活動在營建產業中是絕對具有商業價值，而價值的高低在於主事者的判斷與手腕。;This study undertakes the underpinning motives of Social Intercourse (SI) in Taiwan’s construction industry. The aim is to justify whether SI stands as part of a business activity and reveals business values. It is the hypothesis of this study that SI aims to achieve business goals which official business routines may not achieve. Therefore, SI is also subject to Cost-Benefit analysis, and its specific business goals. This study also takes into consideration that a large part of the industry may disagree in linking business with SI, given that SI has been part of the Chinese culture for long. Since SI does practice in the construction industry, a judgmental evaluation, whether supportive or disdainful, could both serve to rationalize it. This study conducts a two-stage expert interview, in which a group of practitioners with more than 15 years of experience in the construction industry are involved. It summarizes each interview into an excerpt, and compares expert views with literature concepts. From these interviews, the range, form and events of SI are established and identified, as well as the business motives of SI. The experts are also asked to justify the true value of SI with respect to the cost-benefit relationship. It is found in this study that SI practices are no stranger to business activities. The purpose of SI never escapes the vein of business consideration, which includes revenue, profit, and cost. An obvious uniformity of SI practice in the construction industry is to avoid the inferior, and to succumb to the superior. That is, the power and influence of industry players in each class defines the potential partners in any event of SI. Therefore, the extent of the power and influence is the subject of gain, and the Benefit-Cost Ratio of SI depends heavily on the business judgment and skill of those who take part in occasions of SI in the construction industry.
Appears in Collections:	[Graduate Institute of construction engineering] Electronic Thesis & Dissertation

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