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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/77256

    Title: 線上課程學習成效與影響之研究-以壽險從業人員為例
    Authors: 郭惠瑜;KUO, HUI-YU
    Contributors: 財務金融學系在職專班
    Keywords: 質化研究;深度訪談;學習成效;qualitative research;in-depth interviews;learning effectiveness
    Date: 2018-07-05
    Issue Date: 2018-08-31 14:28:58 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本研究採用質化研究方式,透過深度訪談10位國泰人壽保險從業人員,探討在網際網路的教學環境下進行學習課程的學習成效與影響。研究結果歸納以下幾點:
    (一) 資訊因素:網路速度要快,首要關鍵是便利
    (二) 教學因素:課程內容多元豐富,避免冗長
    (三) 環境因素:主管推動和鼓勵
    (四) 個人因素:電腦先備經驗之多寡不是很重要,自主性是首要個人特質
    (一) 使用滿意:滿意課程豐富多樣化與學習歷程紀錄
    (二) 本職學能:增進壽險相關知識及保單行銷技巧
    (三) 工作態度:工作價值觀和工作習慣有正面效果
    (四) 經營績效:提升壽險保單業績,且有助於客戶管理
    ;The research adapts qualitative method. The study is conducted by the result of in-depth interviews with 10 salesmen currently working in Cathay Life Insurance Company. To study the effectiveness and impact of learning courses in the Internet environment. The research results summarize that:
    I. Influential factors of e-learning courses
    1. information factor: The speed of the Internet must be faster and the primary key is convenience
    2. teaching factors:the course content must be rich, varied and avoiding lengthy.
    3. environmental factors: the supervisors promote and encourage e-learning
    4. personal factors:the number of computers′ first-hand experience is not very important.The primary personal characteristic is autonomy
    II. the learning effectiveness of e-learning courses
    1. satisfaction: courses diversify and learn history
    2. the current academic ability: to enhance life insurance related knowledge and policy marketing skills
    3. the work attitudes:positive effects
    4. operational performance: enhancing life insurance policy performance, helping customer management
    Appears in Collections:[財務金融學系碩士在職專班] 博碩士論文

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