網路在信息傳播的革命性影響，在2016年的美國大選完全展現無疑。在網路的影響上，一個最有爭議的問題就是未經證實的消息的傳播。其中，很多都屬於謠言的傳播。這些謠言的快速傳播，無疑地影響了大選的結果。這些謠言之所以散播快速，其中一個重要的方式，就是消息像病毒式的「再傳播」。那就是，一個網路使用者接收到一項信息，在未證實的情況之下，二手轉傳給他的好友。這種新的傳播影響，在商業面，也大幅地達到口碑和負面口碑的效果。本研究希望深入探討謠言的再傳播現象。其中，主要嘗試以對資訊來源的信任和不信任為主要的解釋原因。人們是否會因為對信息來源的信任和不信任，就相信信息內容，進而在不經過查證下，往下一手再傳播？會不會由於對目標議題的涉入，影響人們對信息接收度？涉入低的接收者，是否會單純仰賴其對信息來源的信任或不信任，而對信息給予不同的評價？對信息來源的信任和不信任是否會影響人們對信息的過濾？研究擬議採取三年度三階段的研究，分別以再傳播意圖、對信息的評估以及過濾行為為主要的因變數，以三個不同的問卷調查方式來進行。其中主要使用的是傳統的傳播模型為基礎，加上信任和不信任的概念，推敲可能性模型等來進行研究。 ;The revolutionary impact of the Internet in the dissemination of information, cannot be more dramatically demonstrated than the 2016 US presidential election. One of the most controversial issues on the Internet is the phenomenal spread of unconfirmed messages, much of them are fake news and rumors. The rapid spread of these rumors undoubtedly affected the outcome of the election. One of the important ways that these rumors spread fast is that the news is like a viral "redistribution." That is, a web user receives a message and, in the unconfirmed case, secondarily transmits it to his social group. In a commercial setting, the phenomena are the sane as spreading of messages affecting word-of-mouth and negative word-of-mouth.This study attempts to explore the redistribution of rumors. A major focus is on the role of trust and distrust in the information source in this phenomena. Will people believe in the content of information because of their trust and distrust in the message source, then proceed without further verification? Will the involvement of the information receiver on the target issue play a role? For those with low involvement, will they rely solely on its trust or distrust in the message sources, and give different evaluation on the message received? Will trust and distrust in sources affect the filtering of information?The study proposes a three-year three-phase study with different questionnaires designs based on intention of re-transmission, evaluation of information and filtering activities as the main dependent variables. The main foundations are classical communication and persuasion models, concepts of trust and distrust, and the elaboration likelihood model.
