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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/79438

    Title: 企業轉型策略研究-以液晶電視/顯示器代工之T公司為例;Research on Corporate Transformation Strategy -To take T Company of LCD TV/Display OEM as an exemplary model
    Authors: 黃啓銓;Huang, Peter
    Contributors: 企業管理學系在職專班
    Keywords: 商業模式;創新;垂直整合;轉型升級;永續經營
    Date: 2018-11-06
    Issue Date: 2019-04-02 14:25:43 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 一個企業想要永續經營和不斷茁壯成長,掌舵者就很重要,必須有詳細擘劃公司經營藍圖。制訂公司經營方向並且善用有限的資源,以發揮最大綜效,進而達到公司既定的利潤與成長目標。
    ;If a company wants to continue to operate and grow stronger, the helm is very important. It is necessary to have a detailed plan for the company′s business, formulate the company′s business direction and make good use of limited resources to maximize synergies and achieve the company′s profit and growth goals.

    In the course of business operations, management will always face ups and downs, more importantly, turning points in the operation. The leader should deal with the problem of the deteriorating company status when corporate encounter impenetrable wall and cannot break through or adapt to the changing trend of the market. In order to cope with the situation and sustain the company, a change in management style, business thinking and operation framework should be considered to plan for a breakthrough and make the business performance continue growing.

    This research is focused to explore the transformation strategy of the enterprise, understanding the reasons, direction and forms of the transformation. Through a single case study and analysis, the research analyzes the success factors of the transformations to the company′s competitive advantage, change in business strategy and innovation in their business model. Opinions from relevant experts of the field are considered as reference point. The ultimate goal of this research is to give businesses running in relevant fields a lighthouse.
    Appears in Collections:[企業管理學系碩士在職專班] 博碩士論文

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