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|Authors: ||林仕斌;Lin, Shih-Pin|
|Keywords: ||伺服器;中國市場;營運策略;server;Chinese market;operation strategy|
|Issue Date: ||2019-04-02 14:46:29 (UTC+8)|
本公司從個案公司的情況出發，利用STP理論對其進行市場定位，再根據、4PS理論以及SWOT分析，對其產品、價格、通路、促銷、服務五個方面展開討論及策略優化，從而幫助其打開中國市場，同時也希望本研究的結果能推廣到與個案公司情況類似的企業發展道路中。;In recent years, with the rapid development of cloud computing and the advent of the era of big data, a large number of public cloud companies have begun to shift to private clouds. The demand for servers by major cloud service providers has risen sharply. In the past, because the server was mainly used by the enterprises themselves, the server management software required by the users themselves or managed mainly by the server manufacturers to provide, coupled with the high demand for after-sales, although it can DIY, but if it is not limited funds, there will be no company to easily assemble their own servers for use, but all this is subverted in the age of cloud computing.
It is against such a background that the white card server needs to adjust its operation strategy in time if it wants to compete with the already established international brand in the industry chain and the local brand with policy guarantee, so that it hopes to open and occupy the server market in China.
Based on the situation of individual companies, this paper uses the STP theory to locate its market. Based on the 4PS theory and SWOT analysis, our study discusses and strategically optimizes its products, prices, pipelines, promotions and services so as to help them Open up the Chinese market, and at the same time, hope that the results of this study can be extended to the enterprise development path similar to that of the case companies.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
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