關鍵詞：客家文化重點發展區 客家文化生活環境營造 台三線客庄浪漫大道
治理平台 公私協力 社會網絡
Taoyuan is the No. 1 Hakka village with the largest Hakka population nationwide of approximately 850,000. The city is rich with Hakka culture, and is known as a cradle of outstanding people and talent cultivation. Yu-Hsien Teng (the father of Taiwanese folk songs) and Chao-Cheng Chung (the mother of Taiwanese literature) were both born in Taoyuan City.
Longtan District is a traditional Hakka village and one of the 70 key Hakka cultural development areas in the nation. Since 2003, it has collaborated with the Hakka Affairs Council to promote the "Hakka Cultural Living Environment Construction Project."The "Chung Chao-chang Literary Park" is located in the Longtan Township of Longtan District, Taoyuan City. It has accepted the "Hakka Cultural Living Environment Construction Project" subsidy from the Hakka Affairs Council since 2011 to establish a resident workstation. In the Park′s eight-year history, it has launched four planning and design cases as well as two engineering application cases. On April 20, 2019, the President presided over the opening of the park. Under the jurisdiction of the "Provincial Highway 3 Hakka Romantic Avenue Management Platform," it has become the first stop to visit the former residences of some celebrities (Chao-Cheng Chung, Ying-Zong Long, Chuo-Liu Wu) who shaped the humanist culture and one of the three Hakka highlights in Taoyuan. So far, the Park′s public-private partnership has operated smoothly, and it has interacted well with the local residents. The Park has not yet issued any building operation outsource plans; and it aims to combine the local lives of the people and history to make Hakka culture the Highlight of Taoyuan and Provincial Highway 3.
In this study, we conducted a social network analysis to analyze the degree of centrality and intermediary centers of trust, resource, information, cooperation, and other networks. The study found that the "Longtan District Office" grassroots level plays a critical role in the promotion of the Hakka cultural living environment. Let us consider when the public managers also play the role as the core bridge that connects the stakeholders during project execution, should they use the existing resources and advantages to assist the stakeholders of the case to promote a social network with strong social capital.
Keywords: Key Hakka culture development area, Hakka Cultural Living Environment Construction, Provincial Highway 3 Hakka Romantic Avenue, management platform, public-private partnership, social network