English  |  正體中文  |  简体中文  |  Items with full text/Total items : 67621/67621 (100%)
Visitors : 23038718      Online Users : 480
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/80829

    Title: 成果驅動創新方法應用之研究-以門機產品為例
    Authors: 周華貞;Chou, Hua-Chen
    Contributors: 高階主管企管碩士班
    Keywords: 成果創新驅動;客戶必須完成的任務;點子為先;Outcome Driven Innovation;Needs-first;Idea- first
    Date: 2019-06-04
    Issue Date: 2019-09-03 15:10:16 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 一個新產品規格或功能再推出市場前都會經過公司開發團隊的討論而定案,所以產品規格的開發主要來自於公司內部的腦力激盪後產出的結果,通常這個結果都是公司認為可滿足大部分客戶的需求,大部分傳統企業運用預測及想像客戶想要滿足的需求來制訂產品規格,最終這個產品上市成功與否都必須是等真正上市後才會知道,這對公司是個風險。
    此次個案研究,主要產品是門機產品,因為此產品市場屬於傳統銷售模式且市場已達到飽和,因此想藉由『Jobs-to-be-done Theory』理論及『Outcome Driven Innovation』的方法,嘗試運用在個案公司產品『門機』上,希望傳統門機可重新創造出產品另一個新的定位,進而增加產品生命週期。;A new product specification or function before the launch of the market will be through the company′s development team discussion and finalization,so the development of product specifications mainly from the company′s internal brainstorming output results,usually this result is the company believes that to meet the needs of most customers,Most traditional companies use forecasting and imagining the needs that customers want to meet to develop product specifications,and ultimately the success of the product must not be known until they are truly listed,which is a risk to the company.
    "Outcome-Driven Innovation" is the innovative concept proposed by companies in recent years,the main focus of which is to illustrate the process of product development and product improvement is to use the understanding of customer needs and customers want to complete the task theory and the use of "Needs- first" approach to meet the real needs of customers and identify product innovation and improvement direction,In order to change the original traditional company in the process of product development with "Idea- first" way to obtain product improvement or development,the main reason is that the failure rate of this method is extremely high.
    This case study,the main product is door machine products,because this product market belongs to the traditional sales model and the market has reached saturation,so we want to "Jobs-to-be-done Theory" theory and "Outcome Driven Innovation" methodology。Try to use in the case company product "Door Machine",hope that the traditional door machine can re-create another new positioning of the product,and thus increase the product life cycle.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明