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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/80835

    Title: 電子級化學品於平面顯示器之競爭策略「分析」─以P公司為例
    Authors: 蔡名章;Tsai, Ming-Chang
    Contributors: 高階主管企管碩士班
    Keywords: 電子級化學品;五力分析;競爭優劣勢分析;商業模式;Electronic grade chemical;Five forces analysis;SWOT;Business Model
    Date: 2019-06-04
    Issue Date: 2019-09-03 15:10:36 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 電子級化學品在半導體、平面顯示器、發光二極體、太陽能、電池產業中為不可或缺的關鍵材料,電子產業的最終產品如智慧型手機、筆記型電腦、電視、電子紙,電子產品帶給人類生活中的便利已經成為無可取代的必需品。
    二、產品代理:由日本股東知名度,代理低溫多晶矽製程 (LTPS)、有機發光二
    極體 (OLED)材料,於新產品開發階段取得市場先機
    參數規格,降低產品被取代風險。;Electronic grade chemical is a crucial material in many electronic industries such as semi-conductor, flat panel display (FPD), light-emitting diode (LED), solar energy, and battery. The final products from electronic industries such as smart phone, notebook, television, and e-paper, make our life more convenient, or even become irreplaceable necessities. Electronic grade chemicals have to be filled in a clean room. Due to low metal ion content and high purity, it is a necessary material for the processes of patenting circuits in high-tech electronic factories. Generally, the processes include exposure, developing, etching, and stripping. These chemical materials have been dominated by Japanese, American, and European companies. After imported to Taiwan, these materials are reloaded or directly shipped to users’ supply systems. This thesis takes Company P as the case, which is the employer of the researcher, to analyze the FPD industrial environment by the five-force analysis and the evolution of the case company’s business model. The competitive strategy of the company is analyzed with SWOT analysis to figure out the key factors for Company P to succeed in this highly competitive business environment.
    The results of the analysis provide the following suggestions to Company P and other electronic grade chemical suppliers:
    1. Company P should keep improving quality, so they could extend their business from the FPD industry to the semi-conductor industry.
    2. Product agency: With its well-known Japanese stockholder, Company P could be a material agency for LTPS and OLED industries. It will help the company getting ahead of these two new developing industries.
    3. Cross-industrial integration: Company P has successful cooperating experience with a waste treatment partner in the FPD industry, and it can copy the business model to the semi-conductor industries; meanwhile, it will also help Company P to extend and integrate the market shares in the electronic chemical industries.
    4. Business alliance in the same application: Ally with companies that are suppliers for the upstream processes and furthermore establish industrial standards of process parameter with the partners together. It will reduce the risk of being replaced by competitors.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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