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|Title: ||驅動高爾夫球具公司成功轉型之競爭研討策略─以 F公司為例|
|Authors: ||彭志璋;Peng, Chih-Chang|
|Keywords: ||競爭策略;轉型升級;創新變革;Competitive strategy;transformation and upgrading;innovation and change|
|Issue Date: ||2019-09-03 15:12:01 (UTC+8)|
本研究係針對居高爾夫球具產業領先地位之台灣廠商如何面對轉型升級的經營模式作為研究主題，並以個案公司轉型升級後的相關表現，解釋企業轉型升級和創新變革之實質效益關聯性。同時亦探討個案公司所採取的策略及行動方案來面對及解決的各項困境和挑戰，作為其他台灣傳統產業目前正汲汲營營尋求自OEM/ODM/OBM轉型升級的公司參考依據。;In the past two to three decades, due to the rapid changes in the global economic environment, most of Taiwan’s industries faced with fierce competition in the era of globalization. Looking at today′s Taiwanese golf industry, although the output value of products has accounted for more than 80% of the global market share, this industry has been developing since the 1970s, many Taiwanese companies have moved their production lines to China and some south-east Asian countries in order to procure cheaper production costs, how they can enhance their strategic competitiveness during this transition is the key issue of this paper research.
To clarify and identify the true competitiveness of these Taiwanese companies, this paper researched and analyzed most related academic theories, including those involving company competitiveness, industry upgrading, national and regional economic development. But almost all the theories and documents are based on the viewpoint of western business model to explain the behaviors of a business, an industry, a nation or a region. There is little attention paid to the invisible competitive strategies of these Taiwanese companies. This paper used case study and qualitative methods to deeply understand the behaviors and competitive strategies of these Taiwanese companies in this industry.
This research is aimed at how the Taiwanese manufacturer in the leading position in the golf equipment industry deal with the transformation and upgrading of the business model as the research theme, and explain the relevant effects of the transformation and upgrading of the enterprise and the innovation benefits. At the same time, it also explores the dilemmas and challenges faced by the case companies in their strategies and action plans. As a reference for other Taiwanese traditional industries, the company is currently seeking a transformation from OEM/ODM/OBM.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
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