English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 78728/78728 (100%)
造訪人次 : 33539176      線上人數 : 462
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋


    請使用永久網址來引用或連結此文件: http://ir.lib.ncu.edu.tw/handle/987654321/80866


    題名: 管理顧問業在台灣經營策略之分析─以A公司為例
    作者: 王淑苓;Wang, Shu-Ling
    貢獻者: 高階主管企管碩士班
    關鍵詞: 產業分析;管理顧問業;經營策略;Industry analysis;management consulting industry;business strategy
    日期: 2019-07-02
    上傳時間: 2019-09-03 15:12:40 (UTC+8)
    出版者: 國立中央大學
    摘要: 面對高度變動的環境衝擊下,企業經營面對更多挑戰,也更需要尋找各種專業的協助,因此近年來對管理顧問業的需求日遽增加,而管理顧問業的類別非常多元,不同領域的管理顧問公司有不同優勢,管理顧問業因應企業提出經營管理的解決方案,面對企業激烈的產業更迭與創新,無形中增加了管理顧問業的多元化與挑戰性,管理顧問業要持續獲利與永續經營,是否有較佳的經營策略,因而有此論文的研究產生。
      本研究以台灣管理顧問業A公司為例,深入探討管理顧問業現況,運用產業分析的五力分析與SWOT分析工具進行探討管理顧問業的經營策略,研究結果建議如下:(1)發展品牌性課程並轉化為顧問服務系統或課程教材,創造新市場區域與高價值化服務。(2)強化品牌識別度,知名度是產業競爭優勢之一,值得投入。(3)加強人才培育,留任關鍵人才是經營策略上重要關鍵點。(4)尋找供應鏈的合作夥伴,各取所特長做為互補,讓管理顧問業者可以增加價值,把市場做大。;Under the impact of highly volatile environment, business management faces more challenges, and more needs to find assistance from various professions. Therefore, the demand for management consulting industry has increased in recent years, and the categories of management consulting industry are very diverse, and different fields Management consulting companies have different advantages. The management consulting industry responds to the company′s fierce industrial change and innovation in response to the company′s fierce industrial management and innovation. It has invisibly increased the diversification and challenges of the management consulting industry, and the management consulting industry must continue to profit. With the sustainable management, whether there is a better business strategy, so the research of this paper has emerged.
    This study takes Company A as an example to discuss the current situation of management consulting industry. It uses the five-force analysis and SWOT analysis tools of industrial analysis to discuss the management strategy of management consulting industry. The research results are as follows: (1) Development of brand identity The course is transformed into a consultancy service system or course materials to create new market areas and high value services. (2) Strengthen brand recognition, and visibility is one of the industrial competitive advantages, which is worth investing. (3) Strengthening talent cultivation, retaining key talents is an important key point in business strategy. (4) Finding partners in the supply chain, complement each other′s expertise, so that management consultants can increase value and expand the market.
    顯示於類別:[高階主管企管(EMBA)碩士班] 博碩士論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML232檢視/開啟


    在NCUIR中所有的資料項目都受到原著作權保護.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 隱私權政策聲明