共享經濟之移動服務探討─以Uber為例

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题名:	共享經濟之移動服務探討─以Uber為例
作者:	何敏曲;Ho, Min-Chu
贡献者:	高階主管企管碩士班
关键词:	優步;共享經濟;協同消費;平台經濟;零工經濟;Uber;Lyft;Sharing Economy;Collaborative Consumption;Platform Economics;the Gig Economy
日期:	2019-07-15
上传时间:	2019-09-03 15:14:18 (UTC+8)
出版者:	國立中央大學
摘要:	共享經濟，一個媒合閒置資源和使用者的平台、描述近來一般的消費者同時也可以扮演賣家來進行提供服務的現象，而這些賣家曾經是專業供給者的獨家代理的角色。像Uber和Airbnb這樣的大品牌的出現，引起學者和從業者的研究興趣共享經濟這個模式有許多名稱：共享經濟、零工經濟、點對點、平台經濟-但公司只共享某些前提。他們通常具有評級的市場機制和應用程式內的支付系統。他們讓工人有機會按照自己的時間表賺錢，而非透過專業加入。他們在硬質行業找到了立足點＂（Heller, N.，2017）。共享服務平台包括了交通類的Uber、Lyft，取代了計程車，空間類的Airbnb、HomeAway，TaskRabbit提供個人的僱傭服務模式，金融類的Transfer Wise、Lending Club，專業服務的Fiverr，只要你有一技之長，就可以獲得最低5美元的報酬，比如網頁開發、Logo設計、寫作、拍照、畫畫、翻譯等。由這些例子可見：共享經濟已開始滲透到幾乎所有的經濟。本研究乃藉由對個案公司將近十年來在汽車共享、共乘模式不斷改善的過程，來探討市場的關鍵特徵和驅動因素，所得結論如下： 1. 供應商對價格的偏好，與消費者的敏感性，表現出空間、時間和使用場合的變化。這意味著共享經濟交叉價格彈性也會表現出類似的模式。 2. 共享經濟平台的主要優勢在於能夠根據需求快速調整供應，而不像傳統供應商。;The Sharing Economy, a platform for mediating idle resources and users, describes the recent phenomenon in which ordinary consumers have begun to act as sellers providing services that were once the exclusive province of professional sellers. Such as the large brands like Uber and Airbnb, is attracting much interest from scholars and practitioners. The Sharing Economy, this model goes by many names - the Sharing Economy; the Gig Economy; Peer, or Platform Economy - but the companies share certain premises. They typically have ratings-based marketplaces and in-app payment systems. They give workers the chance to earn money on their own schedules, rather than through professional accession. And they find toeholds in sclerotic industries.（Heller, N.，2017） The Ride-Hailing apps includes Uber, Lyft, which replaces the Taxi. The Space for the Airbnb and Home Away. And the TaskRabbit provides a personal Commission – only service model. The financial of Wise Transfer, Lending Club, and the professional service of the Riverr, as long as you have a skill. You can get a minimum of $5 in rewards, such as web development, logo design, writing, taking photos, drawing, translating, and more. As these examples suggest, the sharing economy has begun to permeate nearly every sector of the economy. The dissertation investigates case company on the gradual improvement process of the car sharing and ride sharing models for nearly ten years of th maket sharing. The conclusion is to keeping on improving process. 1. Consumer sensitivity to prices of, legacy providers like Yellow Cabs relative to sharing economy plat-forms like Uber exhibits spatial, temporal, and use-occasion variations. This means that cross-price elasticities would also exhibit similar patterns and implementations of pricing strat-egies in these markets have to take these into account. 2. Sharing economy platforms draw customers and revenue away from legacy providers like Marriott and Hilton. The key advantage of the sharing economy plat-forms is in their ability to adjust supply rapidly to demand unlike legacy providers.
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