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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/80895

    Title: 克里斯汀生創新理論探討 以 Uber 為例
    Authors: 林嘉浚;Lin, Jia-Jiun
    Contributors: 產業經濟研究所
    Keywords: 破壞式創新;克里斯汀生
    Date: 2019-07-25
    Issue Date: 2019-09-03 15:14:26 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 在現今資訊技術跳躍式成長的年代,隨著資訊爆炸,大量的商業模式出現,這使得原先的既有企業,不斷面對原先商業模是被取代,或是被迫轉型的危機,而面對這一情況,其中最受益將會是消費者,這些新型態的商業模式,帶給消費者更方便更便宜的方式,來讓顧客不再使用原先昂貴或是不方便的服務或是產品,相反的,這些新型的商業模式提供消費者更加具體且明確的價值主張並持續的改變顧客的生活。
    ;In the modern age where information explodes every minute, every one has an easy access to all sorts of information . And now lot of firm in a dilemma. they can’t decide what to do face these crisis that hiding in shadow . It’s mean in this situation . Many firms are replaced by new-firms with different business mode. On the other hand consumer can get the most benefit , because those consumer will enjoy the benefits of innovation .
    However how to understand what is going on this crisis that those old firm facing .we can use theory offered by Christensen(1995).This theory known as disruptive innovation . And we can get to know the different news consumer through this theory. And we are trying to figure out different value net to understand how those company with disruptive innovation can fight against old firm .
    In our study , we use Uber as this study case , because Uber has been changing transportation market in the whole world . So there are definitely certain things or points that are worth a discussion among us.In this thesis will focus on two topics in Uber. The first topic is about Uber’s business model that was almost impossible for taxis to respond,to the other topic is what different Uber’s bussness model better than taxis.
    Appears in Collections:[產業經濟研究所] 博碩士論文

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