本研究的主要目的是，以區位選擇之角度來探討台灣醫療耗材產業赴越南以及印尼、馬來西亞、菲律賓、新加坡、泰國等東協五國就其投資區位選擇的決定因素，並比較不同之區域特性與國際醫療大廠赴該國投資比率的決策相關性。本研究採用多元迴歸分析 。實證結果發現，依據東協各國的人口密度、消費價格通貨膨脹率(CPI)、平均工資對於世界Top 20國際醫療大廠的對外直接投資(FDI)結果呈顯著正相關。由於醫療器材通路相當特殊，各類產品、各地區皆有特定 的通路，通路布建與找到合適的代理商，將是達成有效行銷的重點方案。另外，醫院採購模式和決策有關，需找到適當的代理商或通路商。若考量各國進口關稅狀況，若台灣企業能於決策初期依據合理的海外參考，將有利後續新興海外市場設廠與布局帶動。 本研究資料分析結果顯示東協國家經濟發展穩定且人民所得較高的地區對於醫療耗材產業具備正面影響力，尤其人口總數越高的國家除了可以帶來豐沛的勞動人力以外，該國家的老年人口總數越高代表該區域醫療需求的潛在市場商機越大。本研究從管理意涵角度建議企業若規畫在當地市場銷售，對於海外直接投資區位選擇亦需進一步分析該產業的目標顧客在地主國潛在市場規模大小。建議未來研究方向除了可以依據不同醫療風險性與產品功能性進一步評估市場需求以外，對於地主國基礎建設、政治及社會穩定、治安情形、人身及財產安全、產業供應鏈完整度列入評估。;The main purpose of this study is to discuss the determinants of Taiwan ’s medical consumables industry in Vietnam and Indonesia, Malaysia, Philippines, Singapore, Thailand, and other ASEAN countries in terms of their investment location choices, and compare the different regional characteristics. Relevance to the decision-making of international medical companies to invest in the country. This study used multiple regression analysis. The empirical results found that the population density, consumer price inflation (CPI), and average salary of ASEAN countries are significantly positively related to the foreign direct investment (FDI) results of the world′s top 20 international medical manufacturers. Due to the very special medical equipment access, various products and regions have specific access, and the deployment of access and finding suitable agents will be the key solutions to achieve effective marketing. In addition, hospital procurement models are related to decision-making, and appropriate agents or distributors need to be found. If we consider the import tariffs of various countries, if Taiwanese companies can rely on reasonable overseas references in the early stage of decision-making, it will be beneficial to the subsequent establishment of factories and layout in emerging overseas market.
