中國中小型汽車零部件製造公司之經營策略探討─以中國蕪湖C公司為例

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/83770

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Title:	中國中小型汽車零部件製造公司之經營策略探討─以中國蕪湖C公司為例
Authors:	楊鎮亘;Yang, Chen-Hsuan
Contributors:	高階主管企管碩士班
Keywords:	汽車零部件;五力分析;矩陣策略;整合思維;Auto parts;Porter’s five-force analysis;SWOT matrix;Integrative thinking
Date:	2020-07-08
Issue Date:	2020-09-02 17:04:05 (UTC+8)
Publisher:	國立中央大學
Abstract:	汽車零部件製造業於汽車工業中扮演著重要的腳色，是汽車工業發展上重要的推手，其涵蓋鋼鐵、塑膠、橡膠、玻璃、機械、電機、電子、服務等不同產業。中國汽車工業發展在近代迅速的崛起，現今已成為世界第一的汽車產銷大國，然而好景不長，面對高速增長的趨緩，近年有向下的趨勢，中國汽車市場未來將如何發展面對，汽車製造業與其供應商汽車零部件製造企業又將如何度過此一難關，未來新四化又將使汽車工業帶來如何的轉變與發展。本研究個案公司為身處於該產業鏈中之一的中小型汽車零部件製造公司，隨著汽車市場的萎縮與轉變，個案公司也面臨經營的困難，本研究針對個案產業競爭環境進行Porter的五力分析，結合個案公司優劣勢以SWOT矩陣策略分析提出個案公司未來具體可行之經營策略，本研究針對個案公司提出具體之四大經營策略，分別為增長型策略（積極開發現有客戶業務、積極開發其它主機廠業務）、扭轉型策略（逐步添加新設備與加強自動化占比與能力、針對性開發業務）、多種經營策略（尋找其它可能跨界業務、鞏固客戶關係與供應商發展長期合作戰略關係）以及防禦型策略（退出市場結束營業）。同時對個案公司策略實施方案以整合思維分析探討之。期許本研究能為個案C公司提供解決困境之策略方向與方案，同時對個案公司提供給與其未來短期與中長期發展經營策略建議。;The auto parts manufacturing industry plays an important role in the auto industry and also important promoter in the development of the auto industry. It covers different industries such as steel, plastics, rubber, glass, machinery, motors, electronics, and services. The rapid development of China′s auto industry in modern times has now become the world′s largest auto production and sales country. However, the good times are not long. Facing the slowdown of high-speed growth and the downward trend in recent years, how will the Chinese auto market develop in the future? How will the auto manufacturing industry and its auto parts suppliers overcome this difficulty? In the future, the new four modernizations again will bring about changes and developments in the auto industry in China. The case company in this study is one of the small and medium-sized auto parts manufacturing companies in the industry supply chain. As the auto market shrinks and changes, the case company also faces operational difficulties. This study focuses on Porter’s five-force analysis, combined with the strengths and weakness of the case company. The study then, us SWOT analysis to propose specific and feasible business strategies for the case company to adopt in the future. Four specific possible business strategies are proposed: growth strategy, transformative strategy, diversification strategy, and exit strategy. The implementation plan of the case company’s strategies is further analyzed and discussed with integrated thinking. It is hoped that this study can provide C Company with strategic directions and solutions to resolve its current dilemmas, while providing short-, medium- and long-term development strategies for the case company to take in the future.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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