English  |  正體中文  |  简体中文  |  Items with full text/Total items : 78852/78852 (100%)
Visitors : 35424012      Online Users : 1199
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/84342

    Title: 解嚴前《臺灣教會公報》廣告之研究;A Study on the Advertisement of Taiwan Church Communique before Post-Martial Law Period
    Authors: 朱志展;Chu, Chih-Chan
    Contributors: 歷史研究所
    Keywords: 臺灣基督長老教會;醫療傳教;商業廣告;宗教印刷品;Presbyterian Church;Medical Mission;Commercial Advertisement;religious print
    Date: 2020-07-29
    Issue Date: 2020-09-02 19:07:40 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本文針對解嚴前臺灣基督長老教會(下稱長老教會)所發行的《臺灣教會公報》(下稱教會報)曾刊登過的廣告做為研究對象,從中探討廣告在教會報裡所扮演的角色。
    ;This paper discuss the advertisement on official newspaper of Presbyterian Church in Taiwan. It′s a communicates with each other in a local church closed newspaper, the reader is mainly a missionary. So first we look at the purpose of advertising, then we look at the type of advertising.
    There have 2 kind of advertisement on the paper: religious print and commodity promotion. Besides religious publications, there have been many kinds of advertisements for commodities, such as medical care, drug trafficking, and various consumer goods. The period under discussion is limited to 1987, study the relationship between church newspaper and social change in Taiwan.
    Appears in Collections:[歷史研究所] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 隱私權政策聲明