連鎖飯店營運探討-國民品牌洛碁飯店集團

NCUIR > School of Management at National Central University > enterprise resource planning of Optics and Photonics > Electronic Thesis & Dissertation > Item 987654321/85037

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/85037

Title:	連鎖飯店營運探討-國民品牌洛碁飯店集團
Authors:	劉淑美;LIU, SHU-MEI
Contributors:	會計研究所企業資源規劃會計碩士在職專班
Keywords:	飯店;飯店行銷;飯店經營
Date:	2021-01-12
Issue Date:	2021-03-18 17:25:59 (UTC+8)
Publisher:	國立中央大學
Abstract:	觀光業是台灣經濟主要來源。我國觀光局業致力推動台灣觀光產業轉型、開發當地旅遊景點、引導加值智慧的觀光應用、推廣關懷旅遊及綠色運輸等，以優質化品質及品牌為號召，提升台灣觀光國際競爭力。 106年後政府推動多元化南向政策，以交通部觀光局的相關規定及統計資料或各研究機構所提供的研究報告數據進行分析，並探討台灣旅館產業經營現況及財報分析。本論文將利用問卷調查方式了解消費者在預定飯店前考慮的重要因素及驗證個案洛碁飯店集團策略。將利用所提出的研究架構，對個案進行分析，了解能在此環境中脫穎而出飯店政策如何。期望能將研究成果提供給相關飯店業者規劃及營運時的參考。 ;Tourism is the main source of Taiwan′s economy. The National Tourism Administration is committed to promoting the transformation of Taiwan′s tourism industry, developing local tourist attractions, guiding value-added and smart tourism applications, promoting caring tourism and green transportation, etc., and promotes Taiwan′s tourism international competitiveness with the call of quality and brand. After 106 years, the government will promote a diversified southward policy, analyze the relevant regulations and statistics of the Tourism Bureau of the Ministry of Transportation, or the research report data provided by various research institutions, and discuss the current status of the hotel industry in Taiwan and financial report analysis. This paper will use questionnaire surveys to understand the important factors that consumers consider before booking a hotel and verify the strategy of Green World Hotel Group. The proposed research framework will be used to analyze individual cases and understand how the hotel’s policies can stand out in this environment. It is hoped that the research results can be provided for reference during the planning and operation of relevant hotel operators.
Appears in Collections:	[enterprise resource planning of Optics and Photonics] Electronic Thesis & Dissertation

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