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    請使用永久網址來引用或連結此文件: http://ir.lib.ncu.edu.tw/handle/987654321/85633


    題名: 以層級分析法建構網路通訊產業代工商評選準則 -以S公司為例
    作者: 周英寶;Chou, Ying-Pao
    貢獻者: 工業管理研究所在職專班
    關鍵詞: 層級分析;代工商評選;網通產業;Analytic Hierarchy Process;Supplier management;Network & communication industry
    日期: 2021-04-30
    上傳時間: 2021-12-07 11:10:13 (UTC+8)
    出版者: 國立中央大學
    摘要: 自1991年網路誕生之後,改變了世界的樣貌,不僅帶來第三次工業革命,更深入了每個人的生活,如遠距辦公、電子商務、數位學習、串流影音、電子銀行等多種人們不可或缺的服務。時至2019年,全世界上網的人數已超過30億人,2019爆發的新冠肺炎疫情,使的各國限制人群接觸,新的體驗式服務與商業模式興起,亦帶動網路通訊產品需求提升。
    本研究以S公司作為研究對象,S公司為全台灣製造的網通代工廠,在業界深耕多年,有厚實的設計及製造實力,不斷成長。近期面臨其他廠商的崛起所帶來的競爭,雖受惠於貿易戰帶來的轉單效應,但業績還是呈現下滑趨勢,如何掌握客戶對代工廠的評選條件,調整策略發展方向,加深與客戶的合作關係,是S公司的首要之務。
    本研究以AHP層級分析法,以成本、品質、交期、服務、技術及風險六大構面分析S公司及其客戶B集團對代工商評選準則的權重排序,並交叉比對,找出S公司與B集團之間認知差異,從而對S公司提出建設性的意見。供應商評選是一個大型且複雜的問題,充滿主觀意見,運用層級分析法的科學、客觀跟數據分析的方式,找出品牌商對代工商評選的關鍵準則,作為S公司發展策略的重要依據,精確地提升競爭力及客戶滿意度。




    關鍵字:層級分析、代工商評選、網通產業
    ;Since the internet was introduced to the whole world in 1991, it has been significantly changing the world. The internet is not only the key factor leading The Third Industrial Revolution, but also a necessary to almost everyone in the world. Almost all people use internet-based service such as remote office, electronic business, E-learning, stream video/music and electronic back several times a day. More and more new internet based services and business models are introduced because the serious COVID-19 outbreak in 2019 and people are not allowed to travel around.
    Company A is the subject of this research. It’s a Taiwan-based OEM of network & communication equipment. A has great RD and manufactory competence and accumulate experience throughout these years. However, as the competition gets more intense, the profit company A gains every year shows a decreasing trend.
    The purpose of this search is to find out what’s the key contract manufacturer selection factors of company S and its biggest customer, company B. This research uses AHP method to determine the weight of each factor for both companies. Then a comparison is performed to find out what’s the gap of relative importance of each factor between both company. The result shows the difference between company B’s expectation and company A’s current strategy and is a reference for company A to make business plan.

    Keywords: Analytic Hierarchy Process, Supplier management, Network & communication industry.
    顯示於類別:[工業管理研究所碩士在職專班 ] 博碩士論文

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