橡膠管產業分析

NCU Institutional Repository > 管理學院 > 高階主管企管（EMBA）碩士班 > 博碩士論文 > Item 987654321/86333

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题名:	橡膠管產業分析
作者:	林軍越;Lin, Chun-Yue
贡献者:	高階主管企管碩士班
关键词:	橡膠管;液壓鋼絲橡膠管;液壓鋼絲補強橡膠管;油管;工業用管;橡膠彈性體;rubber hose;hydraulic hose;hydraulic steel wire rubber hose;oil hose;industrial hose;rubber elastomer
日期:	2021-06-18
上传时间:	2021-12-07 12:34:13 (UTC+8)
出版者:	國立中央大學
摘要:	本論文的研究結果顯示，因台灣國內官方統計資料是依進口、出口國分析，資料中並沒有細分品牌也沒有細分橡膠管用途類型，因此難以再分析各品牌之各進、出口占比，且各品牌廠在他國異地都有工廠或代工廠，因此也更難掌控資料。各種橡膠管產品的使用用途範圍及相關規範條件也都有明確規定，關連產業的橡膠管配管選用亦需依其用途規範選擇使用，所以基本產品性能都能符合規範要求，而今的產品差異只有品牌商之間的產品性能差異比較。而這差異比較是受到管制的內部報告，不對外公開。台灣市場上常見的海外領先的品牌廠約莫有20個以上，由台灣13家代理商分別代理進口。台灣國內品牌，台灣國內僅有一家生產液壓鋼絲補強橡膠管產品，以及台灣貿易商的自有品牌，常見的也有10個品牌，都是委託中國的工廠代工生產。但因台灣的品牌代理商及進口貿易商都無法預測將各尺寸規格的產品供貨量備足，因此常會發生規格短缺的問題。台灣橡膠管製品製造商，國內及海外市場都是透過各地經銷商銷售，再販售給中游的橡膠管夾合工廠加工後，再販售給下游設備應用廠組裝。且因依訂單生產出貨，基本上是「零庫存」，所以較難以零售方式營銷。面對電子商務的發達，各層通路也有投入建置，提供線上的諮詢服務，且基於保護經銷商系統運作，都會再轉給區域經銷商處理。而一般台灣的代理商及進口貿易商會跟隨台灣製造商的價格而定價，因可多獲利，亦無須自動降價，因此產品價格及獲利都具競爭力。;The research results of this paper show that, Since Taiwan′s official domestic statistics are based on the analysis of import / export countries, the data does not subdivide the brands and types of rubber hose use, and it is not possible to analyze the import / export ratio of each brand and the factories of each brand. It Is difficult. Is more difficult to manage because it is located in other countries and has factories or foundries in all regions. The range of use and related specifications of various rubber hose products are also clearly defined. In addition, the selection of rubber hoses in related industries must be selected and used according to its usage specifications. This allows basic product performance to meet specification requirements. The only difference between the products is the brand. Comparison of product performance differences between vendors. And this difference is a managed internal report, not published. There are about 20 leading overseas brand factories in the Taiwan market, which are imported by 13 agents in Taiwan. Taiwan’s domestic brand, there is only one company in Taiwan that produces hydraulic wire reinforced rubber hose products. As well as the own brands of Taiwanese traders, there are also 10 common brands, all of which are commissioned by China factories for OEM production. However, because Taiwanese brand agents and import traders are unable to predict the supply of products of various sizes and specifications, the problem of specification shortages often occurs. Taiwan′s rubber tube product manufacturers sell them through distributors in both domestic and overseas markets, and then sell them to midstream rubber tube clamping plants for processing, and then sell them to downstream equipment application plants for assembly. And because it is produced and shipped according to order, it is basically "zero inventory", so it is more difficult to sell in retail. In the face of the development of e-commerce, various levels of channels have also been invested in construction, providing online consulting services, and based on protecting the operation of the dealer system, they will be transferred to regional dealers for processing. In general, Taiwanese agents and import traders will follow the prices of Taiwanese manufacturers and set their prices. Because they can make more profits, there is no need to automatically reduce prices, so product prices and profits are competitive.
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