| 摘要: | 科技演變日新月異，臺灣光學鏡頭廠商多年來隨著產業的蓬勃發展，不論是在品質或是技術上都具有競爭優勢，更在全球光學元件產業上占有舉足輕重的地位。近年來，因全球局勢的變化、中美貿易戰爭及紅色供應鏈的崛起與威脅等，使光學鏡頭產業競爭亦趨激烈。臺灣光學鏡頭廠商面臨著產品供應鏈的替換，使得各企業也開始反思內部的經營策略與著手企業轉型，以利因應產業市場的變化。本研究以一家臺灣代工大廠旗下之光學鏡頭廠商F公司為例進行質性個案研究，以PEST分析、五力分析及SWOT分析，探討個案公司從總體大環境、產業環境、企業內部環境所面臨之產業困境與經營難題，並藉由TOWS策略矩陣綜合提出對個案公司之未來經營策略擬定做為參考方針。
研究結果發現，在總體大環境因素影響下，臺灣光學鏡頭廠商應當持續掌握專利技術領先的優勢並強化先進製程與高品質的產品，獲取終端產品客戶的信賴；另一方面將競爭優勢延伸至產業供應鏈，更能掌握未來新興市場的脈動。透過產業結構的影響因素分析下，產業內存在的競爭者眾，各企業之間的角力競爭劇烈，役使臺灣光學鏡頭廠商不再專注核心領域，轉向多角化經營或多元化產品的策略仍可在產業內持續聚焦優勢。經由產業PEST分析、產業競爭五力分析及個案公司之SWOT分析下，歸納出個案公司應當掌握現有優勢與未來機會、改善劣勢風險轉換為優勢才能抵擋外部威脅，並藉由目標策略的擬定，提供未來經營策略建議以達企業永續經營的目標。;With the prosperous development of the global optical component industry, optical lens manufacturers in Taiwan have competitive advantages in quality and technology, which occupying a superior position. Recently, due to changes in the global situation, the China–United States trade war and the rise and threat of the Red supply chain, the competition in the optical lens industry has become intense. In order to respond to changes in the industrial market, optical lens manufacturers in Taiwan are confront with the replacement of product supply chains, which makes companies begin to consider their internal business strategies and start corporate transformation. This research refers F Company, an optical lens manufacturer under the Taiwanese OEM, to investigate a qualitative case study to discuss the industrial difficulties and business problems confront by F Company from the overall environment, industrial environment and internal environment of the enterprise. Through PEST Analysis, Five Forces Analysis, SWOT Analysis and TOWS Matrix, propose the future business strategy formulation of the case company as a reference comprehensively.
The results of the study found that under the influence of overall environmental factors, in order to strengthen the trust of end product customers, optical lens manufacturers in Taiwan should continue to retain the leading advantages of patented technology and strengthen advanced manufacturing processes and high-quality products. On the other hand, extending the competitive advantage to the industrial supply chain can dominate the trend of future emerging markets. Through the analysis of the influencing factors of the industrial structure, there are many competitors in the industry, and the competition among enterprises is intense, which makes optical lens manufacturers in Taiwan no longer focus on the core field, and the strategy is turning to diversification management or products, can still be used to continue focus on advantages in the industry. Through industry PEST Analysis, Five Forces Analysis of industry competition and SWOT Analysis of the case company, it is concluded that the case company should utilize the current advantages and future opportunities, improve the disadvantages and convert the risks into advantages in order to resist external threats, and through the formulation of target strategies, provide recommendations on future business strategies to achieve the goal of corporate sustainability management. |
