隨著消費者習慣改變及為了要增加消費者購買意願，各大品牌製造商會使用客製化及多樣化產品，來吸引消費者的目光，因此在現今的生產模式大多為少量多樣，以及在動盪的環境下，企業需在全球化的市場上，維持或是增加自身競爭力，除了向外擴展之外，內部的改善及優化也是相當重要的，本研究目的為探討個案公司的產業，音頻產品及變壓器產品在少量多樣化的生產模式下，個案公司對於供應商管理所遇到的挑戰，所提供的改善及策略。 本研究題目—少量多樣化的生產模式下的供應商管理探討，會以波特五力分析的方式，分析個案公司的供應商目前的五個面向能力，找出其管理供應商的弱項，進而透過提供流程改善優化及相對應的策略，並使個案公司創造最大的效益。 透過在個案分析及探討後，發現在個案公司的少量生產的限制下，購買過於分散不夠集中、在供應商導入後的管理及初期的供應商導入選擇下，提供三個策略手法來增加個案公司的競爭力，因此在這三個策略管理手法後，使個案公司增加了議價能力，並減少個案公司管理成本等，讓個案公司在材料議價上增加了許多空間。 ;In order to increase the purchasing willingness of consumers and facing the changes of consumer require, Brand manufactures will use customized and diversified products to attract consumers′ attention. Therefore, the production mode changed to high-mix and low volume. In a turbulent environment, enterprises must maintain or increase their competitiveness in the globalized market. In addition to expanding outward, internal improvement and optimization are also essential. The purpose of this case is to discuss the challenges of supplier management under high-mix and low volume mode in Company E and provide the strategies and improve the process of supplier management.
The research〝Exploration of Supplier Management under high-mix and low volume mode〞will use Porter′s Five Forces to analyze the case of company′s supplier′s capabilities currently, and identify weaknesses in supplier management, and provide corresponding strategies and process optimization to help the company make the greatest benefit.
After analyzing and discussing the case, it is found that under the limitation of a High-mix and low-volume mode in the case, the purchase is too scattered and not concentrated enough, supplier management and the initial selection of supplier introduction. There are three strategies are provided to increase the competitiveness of the case. Therefore, after these three strategic management methods, the case company has increased its bargaining power and reduced the management costs of the case company, etc., so that the case company has more power to negotiate in the purchasing material.
