中小型企業成長策略之研究 ─以T天線零件公司為例

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Title:	中小型企業成長策略之研究 ─以T天線零件公司為例
Authors:	簡銘宏;CHIEN, MING-HUNG
Contributors:	高階主管企管碩士班
Keywords:	天線零組件;成長策略陣列;安索夫矩陣;Antenna;Corporate growth strategy array;Ansoff Matrix
Date:	2024-05-22
Issue Date:	2024-10-09 16:26:10 (UTC+8)
Publisher:	國立中央大學
Abstract:	天線零組件是無線通訊系統中不可缺少的關鍵元件，即時而穩定的無線資料傳輸，更是各行業能夠行動運作的基礎。本研究參考安索夫矩陣的維度，將原有的市場與產品因子之外，延伸加入了客戶的因素，發展出一套企業成長策略陣列模型，將傳統的二維矩陣轉化為三維立體陣列，以更全面地描繪決定企業成長策略的多維度特性。此模型考量了客戶、市場、產品三個關鍵因子，並將每一因子分為「現有的」與「新的」兩個水準，形成一個2x2x2的立體陣列，進而組合出八種不同的策略，針對各策略提出相對應的資源考量與成長作法。實際個案應用則是通過一家天線零件製造商，分析各項成長策略方案於此模型的應對情況，針對新因子導入的數量進行區分為四個類別：零變項、單一變項、雙變項、三變項，其可作為評估公司投入資源的參考。該個案公司採用各種不同的方案來因應企業持續成長的需求。在企業成長策略的實施過程中，企業需要評估各種方案的預期效應、所需的資源投入，也需要考慮到不同策略之間的協同效應，並最大化現有資源，通過新客戶、新產品與新市場來持續企業的成長。;Antenna components are indispensable elements in wireless communication systems, facilitating timely and stable wireless data transmission, which is foundational for companies in various industries to operate with required mobility. This study, by referring to the dimensions of Ansoff Matrix, incorporate an additional dimension of customer into the original dimensions of market and product, resulting in a three-dimensional corporate growth strategy array model. The model transforms the traditional two-dimensional matrix into a three-dimensional cube, providing a more comprehensive depiction of the multidimensional characteristics that determine corporate growth strategy. The three dimensions of the model: customers, markets, and products, are conceptualized by two levels: "existing" and "new," forming a 2x2x2 three-dimensional cube that contains eight different strategies. The study then analyzes the corresponding resource considerations and growth approaches for each possible strategy that the studied case company, an antenna component manufacturer, took. With this three-dimensional model, the corresponding strategies can be classified into four categories with different number of variables to consider: zero variables, single variable, double variables, and triple variables, which can serve as a reference for evaluating the company′s resource allocation. The case company adopted various approaches to address the need for continuous corporate growth. The case study analyzes the strategies the case company took and provide suggestions for the company’s profitable growth. The implication of the study is that for a company to grow, the company needs to evaluate the required resources and their effects for each strategy, consider the synergistic effects between different strategies, and maximize the utility of existing resources, thus sustaining profitable growth through new customers, new products, and new markets.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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