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Items for Author "張詠晴"
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[企業管理研究所] 博碩士論文
2024-05-31
產品標籤對消費者購買意願、推薦意願、喜好程度與願付價格之影響: 瑕疵原因、惜物觀念、促銷幅度大小的干擾效果
張詠晴
;
Chang, Yung-Ching
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