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Items for Author "Hsin-chih Kuo"
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[企業管理研究所] 博碩士論文
2007-07-05
價格促銷幅度與廣告參考價格對消費者行為之影響; The Effects of Discount Magnitude, External reference Price on Consumer’s Behavior
郭欣芝
;
Hsin-chih Kuo
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