參考文獻 |
一、 外文文獻
(一) 專書
1. Byman, Jeremy(1999), Andrew Grove and the Intel Corporation, Morgan Reynolds.
2. Grove, Andrew (1996), Only the paranoid survive: how to exploit the crisis points that challenge every company and career, Currency Doubleday.
3. Grove, Andrew (2002), Swimming Across: A Memoir, WARNER BOOKS.
4. Hirschman, Albert O.(1960), The strategy of economic development,New Haven : Yale University Press.
5. Moore, Geoffrey(1991), Crossing the Chasm: Marketing and selling Technology Products to Mainstream Customers, New York: HarperCollins.
6. Moore, Geoffrey (1995), Inside the tornado: marketing strategies from Silicon Valley's cutting edge.
7. Mohr, Jakki, Sanjit Sengupta and Stanley Slater( 2001), Marketing of High-Technology Products and Innovations, New Jersey: Pearson.
8. Keller , Kevin (2002), Best practice cases in branding: lessons from the world's strongest brands, Prentice Hall.
9. Kotler, Philip, Pfoertsch, Waldemar(2006), B2B Brand Management, Springer Verlag.
10. Kotler, Philip, Pfoertsch, Waldemar(2010), Ingredient Branding: Making the Invisible Visible, Springer Verlag.
11. Rogers, Everett M. (1962). Diffusion of Innovations, Glencoe: Free Press.
12. Yu, Albert(1998), Creating the digital future : the secrets of consistent innovation at Intel, Baker & Taylor Books.
13. Gawer, A.,and M.A. Cusumano (2002), Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation, Boston: Harvard Business School Press.
(二) 期刊論文
1. Boretsky, M.(1982).The Threat to U.S. High-Technology Industries:Economic And National Security Implication, International A administrations, U.S. Department of Commerce, Washington D.C..
2. Berndt, Ernst R., Robert S. Pindyck, & Pierre Azoulay(2000), Consumption Externalities and Diffusion in Pharmaceutical Markets: Antiulcer Drugs(Working Paper No. 7772, Nat’l Bur. Econ. Res.)
3. Chari, V. V., & Hugo Hopenhayn (1991)., Vintage Human Capital, Growth, and the Diffusion of New Technology, 99 J. Pol. Econ. 1142.
4. Griliches, Zvi(1957), Hybrid Corn: An Exploration in the Economics of Technological Change, 25 Econometrica 501.
5. Gawer, A., and Henderson, R. (2007), "Platform Owner Entry And Innovation In Complementary Markets: Evidence From Intel,” Journal of Economics & Management Strategy, Volume 16, Number 1,pp. 1-34.
6. Gandal, Neil(1994), Hedonic Price indexes for Spreadsheets and an Empirical Test for Network Externalities, 25 Rand J. Econ. 160.
7. Gowrisankaran, Gautam & Joanna Stavins(2001), Network Externalities and Technology Adoption: Lessons from Electronic Payments(unpublished manuscript, Univ. Minnesota).
8. Goosbee,Austan D. & Peter J. Klenow (2002), Evidence on Learning and Network Externalities in the Diffusion of Home Computers." Journal of Law and Economics, 45(2), pp. 317-43.
9. Hadlock Paul, Danial Hecker, and Joseph Gannon(1991).”High Technology Employment: Another View,” Monthly Labor Reviews, July.
10. Hatzichronoglou, Thomas (1997), “Revision of the High-Technology Sector and Product Classification,” OECD STI working paper.
11. Karshenas, Massoud & Paul L. Stoneman(1993), Rank, Stock, Order, and Epidemic Effects in the Diffusion of New Process Technologies: An Empirical Model, 24 Rand J. Econ. 503.
12. John C. Panzar and Robert D. Willig (1977). "Economies of Scale in Multi-Output Production," Quarterly Journal of Economics, 91(3).
13. Johnson, B. (1992), “Intel Discovers PC Chips Need Real Brand Names,” Advertising Age, 29 October, pp.1,55.
14. Luker, B. and Lyons, D. (1997) Employment Shifts in U.S. High Technology Industries, 1988-1996. Daily Labor Report, 139, Bureau of National Affairs, July 21. Reprinted from Monthly Labor Revie
15. Moriarty, Rowland and Thomas Kosnik(1989), “High-Tech Marketing: Concepts, Continuity, and Change,” Sloan Management Review, 30 (Summer).
16. Malecki, J.E. (1991). "Technological Capability: The Core of Economic Development", Chapter 4, in: E.J. Malecki, Technology and Economic Development, London: Longman Scientific and Technical, pp. 113-159.
17. Norris, Donald G.(1992), Ingredient Branding: A Strategy Option with Multiple Beneficiaries., The Journal of Consumer Marketing.
18. Norris, Donald G.(1993), Intel Inside Branding a Component in a business market, Journal of Business & Industrial Marketing.
19. Norton, R. D. and J. Rees. (1979). "The Product Cycle and the Spatial Decentralization of American Manufacturing." Regional Studies, Vol. 13, No. 2, pp. 141-151.
20. Paritt, K. and Soete, L. (1980). "Innovative Activities and Market Shares: Some Comparissons Bwtween Industries and Countries" in K. Paritt(ed.), Technical Innovation and British Economic Performance, London, France Printer.
21. Saloner, Garth & Andrea Shepard(1995), Adoption of Technologies with Network Effects: An Empirical Examination of the Adoption of Automated Teller Machines, 26 Rand J. Econ. 479.
22. Tedlow, Richard S.(2006), Andy Grove:The Life and Times of an American, Baker & Taylor Books.
(三) 學位論文
1. Gawer, A. (2000), The Organization of Plateform Leadership: An Empirical Investigation of Intel’s Management Processes Aimed at Fostering Complementary Innovation by Third Parties, MIT PhD Thesis.
二、 中文文獻
(一) 專書
1. Andrew S. Grove:十倍速時代,黃平原譯。台北:大塊文化,1996。
2. 葛洛夫(Andrew S. Grove):英代爾管理之道,巫宗融譯,台北:遠流,1997。
3. 安德魯‧葛洛夫:葛洛夫自傳 : 橫渡生命湖,蕭富元譯,台北:天下,2001。
4. 虞有澄:我看英代爾:華裔副總裁的現身說法,台北:天下,1995。
5. 堤姆.傑克遜(Tim Jackson):Inside Intel英特爾三十年風雲,陳建成、陳信達譯,台北:新新聞文化,1998。
6. 虞有澄:Intel創新之秘,季安譯,台北:天下遠見,1999。
7. 墨爾(Geoffrey A. Moore):龍捲風暴:矽谷的高科技行銷策略,陳正平譯,台北:麥田,1999。
8. 墨爾(Geoffrey A. Moore):跨越鴻溝,陳正平譯,台北:臉譜文化,2000。
9. 鄭秋霜:施振榮薪傳:一手都不留的經營智慧。台北:聯經出版事業股份有限公司,2004。
10. 菲利浦‧科特勒(Philip Kotler)、華德瑪‧普菲特(Waldemar Pfoertsch):B2B品牌管理勝經。台北:日月文化,2008。
(二) 期刊論文
1. 呂玉娟:英特爾「Intel Inside」的超級行銷戰術。能力雜誌第41期,2000年2月,頁40至44。
2. 吳文雅:新世紀品牌大師凱文.凱勒:解構Intel品牌操作的秘密,數位時代第137期,2006年,頁82至85。
3. 郭瑪麗:互補公司是競爭還是零和?英特爾與它的「野蠻」朋友With Friends Like These: The Art of Managing Complementors,杜默譯,哈佛商業評論中文版第1期,2006年,頁102至114。
4. 湛華生提供、李宜萍改寫:Intel第一次品牌龍捲風暴,管理雜誌,第383期,2006年,頁156至159。
5. 巫雁陽:告別Intel Inside時代、英特爾大改革,數位時代,第123期,2006年,頁118至123。
(三) 學位論文
1. 李罕衷:Intel在全球個人電腦CPU產業之競爭策略分析,臺灣大學國際企業學系研究所碩士論文,1997。
2. 楊凱迪:延伸企業核心競爭力之研究 - 以Intel公司為例,政治大學經營管理碩士學程碩士論文,2001。
3. 湛華生:高科技產業的行銷與品牌管理研究-英代爾公司案例分析,臺灣大學商學研究所碩士論文,2003。
4. 吳嘉信:Intel轉型平台化策略的動機及策略作為 -以Centrino行動運算平台為例,政治大學科技管理研究所碩士論文,2009。
三、 網路資料
(一) 英特爾公司官方網站http://www.intel.com
(二) Interbrand網站http://www.interbrand.com
(三) 微處理器博物館網站http://www.mynikko.com/CPU/3101.html
(四) 數位時代網站 http://www.digitimes.com.tw
(五) NetworkWorld http://www.networkworld.com
(六) 經濟部台灣製產品MIT微笑標章網站 http://proj2.moeaidb.gov.tw/mit/index-01.php
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