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Items for Author "Chih-hua Liu"
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Bitstream
[企業管理研究所] 博碩士論文
2008-05-31
涉入程度、球隊認同對球迷對於職業球隊周邊產品之知覺價值與購買意圖之影響----以台灣地區之NBA球迷為例; The influence of invlvement and team identification to fans' perceived value and purchase intention of professional sport teams' licensed merchandise:A field study of NBA fans in Taiwan.
劉晊華
;
Chih-hua Liu
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