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    請使用永久網址來引用或連結此文件: https://ir.lib.ncu.edu.tw/handle/987654321/102902


    題名: Distribution Channel Relational Cohesion Exchange Model: A Small-to-Medium Enterprise Manufacturer's Perspective
    作者: 鄭明松;Chinomona, Richard;Ming-sung cheng, Julian
    貢獻者: 管理學院企業管理學系
    關鍵詞: Business management;Cooperation;Economic models;Manufacturing;Marketing;Small and medium sized enterprises;Zimbabwe
    日期: 2013-04-01
    上傳時間: 2026-04-23 11:19:41 (UTC+8)
    出版者: Wiley-Blackwell Publishing Ltd;Blackwell Publishing Inc
    摘要: 摘要: This study investigated the influence of dealers' expert, referent, and legitimate sources of power on small-to-medium enterprise manufacturers' relationship commitment in distribution channel systems. A theoretical model drawing on the relational cohesion theory and the extant marketing literature is developed and tested empirically using a sample data set of 452 from imbabwe. In this model, expert, referent, and legitimate powers are the predictors, whereas trust, cooperation, and relationship satisfaction are the mediators, and relationship commitment is the outcome variable. Analysis reveals that these three powers positively influence the mediators and outcome variable in a significant way, except for legitimate power to cooperation relationship. Managerial implications and future studies are suggested.
    其他題名: Journal of Small Business Management
    出版者: Blackwell Publishing Inc
    出版日期: 2013-04
    出處: Journal of small business management, 2013-04, Vol.51 (2), p.256-275
    資源來源: Taylor & Francis Journals Auto-Holdings Collection
    版權: 2013 International Council for Small Business 2013
    版權: 2013 International Council for Small Business
    識別號: ISSN: 0047-2778
    識別號: EISSN: 1540-627X
    識別號: DOI: 10.1111/jsbm.12011
    顯示於類別:[企業管理學系] 期刊論文

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