Emerald Group Publishing Ltd.;Bradford: Emerald Group Publishing Limited
摘要:
摘要： Purpose - This study aims to examine the social capital and technical determinants of knowledge adoption intentions in virtual communities and to explore the differences between posters and lurkers.Design methodology approach - An online survey was conducted with a sample of 318 virtual community participants for a structural equation model test.Findings - The structural and cognitive social capital, peer influence, and perceived usefulness positively contribute to virtual community participants' attitudes and intentions toward knowledge adoption. Lurkers' attitudes are more influenced by network ties, reciprocity norms, shared vision, and perceived usefulness, whereas posters are more affected by social trust and shared language.Research limitations implications - The results produced in the Chinese context may not fully apply to other cultures.Practical implications - Devising effective strategies to increase social capital and content value is crucial for fostering virtual community members' positive attitudes toward knowledge adoption.Originality value - This study is one of the first to combine and examine social capital and technology acceptance theories with regard to the knowledge adoption intentions of posters and lurkers in virtual communities. 出版者： Bradford: Emerald Group Publishing Limited 出版日期： 2012-01-01 出處： Online information review, 2012-01, Vol.36 (3), p.442-461 資源來源： ABI/INFORM Collection 版權： Emerald Group Publishing Limited 版權： 2015 INIST-CNRS 版權： Copyright Emerald Group Publishing Limited 2012 識別號： ISSN: 1468-4527 識別號： EISSN: 1468-4535 識別號： DOI: 10.1108/14684521211241440
