摘要： In this study, we investigated whether tourists view attractive tour guides as more competent, humorous tour guides as more approachable, and experienced tour guides as more professional, and whether these three factors influence the effectiveness of tour guide interpretation. The results indicated that physical attractiveness and humor had additive effects on interpretation effectiveness when combined. Although some tour guides were not physically attractive, experience provided an additive effect on interpretation effectiveness. Thus, we recommend discarding stereotypes regarding physical attractiveness and improving education and training in humor for tour guides. Experienced tour guides wearing appropriate attire also increases interpretation effectiveness. 出版者： Binghamton: Routledge 出版日期： 2016-01-01 出處： Journal of travel & tourism marketing, 2016-01, Vol.33 (6), p.824-836 資源來源： Taylor & Francis Journals 版權： 2015 Taylor & Francis 2015 版權： Copyright Taylor & Francis Group 2016 識別號： ISSN: 1054-8408 識別號： EISSN: 1540-7306 識別號： DOI: 10.1080/10548408.2015.1068264
