在全球化潮流之下，國內數位學習業者面臨嚴峻的挑戰，發展出適當之因應策略將是當務之急，故本研究主旨在探討我國數位學習產業經營之發展情形，進行策略之研擬以供數位學習事業經營者規劃決策時參考。本文針對台灣數位學習產業進行次級資料之蒐集，利用內容分析法歸納出因子和構面，透過層級分析法找出各因子之權重，再藉由SWOT分析架構發展出17項策略，並利用歐氏距離排定策略優先順序。 綜合本文研究結果，核心策略為“當定價機制混亂與不良之產品特性獲改善，學習者與施教者的習慣和意願提升之後，即能有效掌握市場高需求，並把握華語文市場與學習熱潮，從而降低國外廠商的威脅”。最後繪製策略草圖，發現“數位學習認證” 因子目前在數位學習的經營發展上較不重要，而“國家計畫的推廣及獎勵”和“市場需求”因子則非常重要，建議數位學習事業經營者善加利用國家資源，著重市場需求分析以創造組織利潤。 Under the borderless network and globalization trend, domestic industry faces severe challenge. Proper management strategies are urgent to be developed. Therefore, the purposes of this thesis are to study the developing status of e-learning industry in Taiwan and to formulate strategies of domestic e-learning industry to provide some references for making strategic decisions. The secondary data about e-learning industry are collected, and then content analysis approach is used to induce the factors and major factors. Analysis Hierarchy Process (AHP) is utilized to find out relative weight of every factor. SWOT analysis is used to generate 17 strategies altogether. Then, Euclidean Distance is used to estimate the priority of each strategy. According to the outcome of the thesis, the core strategy is “While confused pricing function and unhealthy characteristics of the product are improved, habits and willingness of instructors and learners are promoted, e-learning companies could control market demand efficiently and catch the learning trend of Chinese language market, and then the threats from foreign companies can be reduced.” Finally, strategy canvas is drawed to find that the factor “e-Learning related certifications” is not essential now for developing and managing of e-learning industry, while the factors“ promotion and reward from national projects” and “market demand” are significant, so e-learning industry people should make use of resources from government and emphasize market demand analysis to make profits.
