| 摘要: | 受 2008 年金融風暴影響，使得獲利穩健的電信產業也難逃景氣衰退的拖累，但 2009 年台灣電信產業第一季營收表現卻意外的差，以年成長率來看，中華電信、遠傳 電信、台灣固網分別為 -3.2%、-4.9%、-2.1%，顯然是受到總體經濟趨緩影響。從諸多 跡象來看，電信業營收趨緩將成為趨勢，預計短期內復甦機率已不高。 各家電信業者紛紛轉投入ICT 市場，提供指標客戶資訊與通信整合解決方案以力 抗電信市場傳統固網營收的大幅衰退。 根據前述問題及關注焦點，本研究的研究目的主要有二： 1. 探討電信 ICT 服務運用於建築產業的技術及發展趨勢。 2. 探討電信業於建築產業所能提供 ICT 服務的商機以及發展策略。 本研究擬採產業研究方式，並透過個案研究法分析，首先尋找相關文獻，再搜集 個案及客戶市場資訊及相關資料，接著進一步深度訪談相關產業人事，進行探索性資 料分析。 本研究結論，建商、電信業者透過異業結合，可獲得以下利益： 1. 建商所獲得的利益：，形成了差異化的優勢，使銷售時間縮短，提高了銷售率及 售價，使建案更容易達到「智慧」、「節能」及「永續」的理念。 2. 電信服務商所獲得的利益：提高進入門檻，營收與利潤增長，並透過雲端架構服 務，提供更多資訊，期創造長尾效應，增加加值服務應用。 3. 購屋者及住戶所獲得的利益：通過異業結合使購屋住戶獲得生活便利、居家安全、 智慧節能品質及永續服務。 最後，本研究有以下貢獻： 1. 找出在 ICT 市場的優勢，提出電信公司轉型為ICT 服務供應商的經營策略之建議。 2. 提出能滿足及整合建築業企業客戶對於資訊通信日趨複雜需求的策略、作法，以 達到兩者間雙贏的局面。 3. 透過研究減低電信市場於語音營收衰退的衝擊，以期能在異業合作中創造商機。Affected by the financial crisis in 2008, the telecom industry, whose profit usually is robust, could not escape from the recession; its revenue in the first quarter in 2009 proved this. The maijor telcom companies in Taiwan, i.e., Chunghwa Telecom, Far EasTone Telecom, and Taiwan Fixed Network, showed an annual growth rate of -3.2%, -4.9%, and -2.1% respectively. Many indicators show that slowing down revenue growth of the industry will be a trend, and the possibility of a recovery in the short term will be low. Therefore, carriers have entered the ICT market, providing target customer information and communication integrated solutions against the decline of traditional fixed-line earnings. Consequently, this research has two main purposes: 1. To understand the technologies and trends of telecom ICT services used in the construction industry. 2. To understand the business opportunities and strategies of the telecom industry to provide ICT services to the construction industry. This research is an industry case study of one of the major telecom companies. First of all, research data were collected through surveying relevant documents, then from market information, cases and customer related information, and then some key people in the industry were interviewed. With the data collected, the study analyzed the data exploratorily. This research concludes that construction companies and carriers, through crosssectional collaboration, will have the following advantages: 1. Constructors can create differentiations to shorten selling time, improve sales rates and prices, and to have their products achieving "intelligence," "energy conservation" and "sustainability" more easily. 2. Telecom service providers can raise entry barriers, increase revenues and profits, provide more information to create long-tail effect, and increase the value-added services through the cloud computing structure. 3. Homebuyers and householders can have a more convenient life, a safer home, better intelligent energy saving, and permanent services. The contributions of this study are: 1. Identify the advantages in the ICT market, and propose suggestions of how telecom carriers can transform into ICT service providers. III 2. Propose strategies and approaches to satisfy and integrate constructors’ needs to implement the increasingly complicated information and communication technology to achieve a win-win situation. 3. Reduce the impact from declining voice service revenue through research, and create business opportunities through the cooperation between different industries. |
