探討主管對商業智慧系統使用意圖之研究; An Empirical Study of Managers' Usage Intention in BI

NCUIR > School of Management at National Central University > Graduate Institute of Business Administration > Electronic Thesis & Dissertation > Item 987654321/59967

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Title:	探討主管對商業智慧系統使用意圖之研究;An Empirical Study of Managers' Usage Intention in BI
Authors:	張育瑋;Chang,Yu-Wei
Contributors:	企業管理學系
Keywords:	商業智慧;使用意圖;科技接受模式;期望理論;期望理論;Business Intelligence;Behavioral Intention;Technology Acceptance Model;Expectancy Theory;Social Exchange Theory
Date:	2013-06-05
Issue Date:	2013-07-10 11:53:24 (UTC+8)
Publisher:	國立中央大學
Abstract:	在快速變化的商業環境中，在企業內外部的資料已經迅速地大量累積。近年來，許多企業已經導入商業智慧系統來管理和萃取這些大量的資料。有效地利用商業智慧系統能支持主管做更快、更好的決策，因此為了提高主管在該系統上的使用意圖，本文主要茲分為兩個研究。在研究一，我們將探討系統的功能和介面是如何影響系統的使用意圖。本研究模型是根據科技接受模式去發展，並檢測評估影響讀取資訊、建立報表意圖的因素，即為有用性和易用性，另外兩個意圖之間的關係則以D&B模型連結起來。在研究二，我們探討來自期望理論、社會交換理論的動機因素是如何影響主管讀取資訊、建立報表的意圖。271名主管的問卷支持這兩個研究所提出的研究模型，研究一的結果顯示：(1)認知有用性直接和間接地影響讀取資訊的意圖；(2)系統的讀取和建立介面分別影響讀取資訊、建立報表的意圖；(3)讀取資訊的意圖也顯著地影響建立報表的意圖。另外，從研究二的結果顯示：(1)有形和無形獎勵顯著地影響讀取資訊的意圖；(2)名譽和互惠的動機因素顯著地影響報表交換的慾望；(3)讀取資訊的意圖透過交換報表的慾望直接和間接地影響建立報表的意圖。最後，有鑑於實證研究的結果，本文提供給企業組織學術、實務上的管理意涵。 In a changing business environment, data within and around organizations rapidly accumulates. In recent years, many organizations have implemented business intelligence (BI) to manage and refine the vast stocks of data. The effective use of BI can allow managers to make faster and better decisions. To increase managers’ usage intention, the paper is organized into Study 1 and 2. In Study 1, we examine how the factors about system functionality and interfaces influence the intention to use BI. According to the Technology Acceptance Model, a research model is developed and tested to assess the factors (i.e., usefulness and ease of use) affecting the intentions to read information and to create reports. The relationship between the two intentions is linked using the Dholakia and Bagozzi (D&B) model. In Study 2, we examine how the motivational factors of both expectancy theory and the Social Exchange Theory influence managers’ willingness to read information and create reports, respectively. A survey of 271 managers supports the model proposed in the two studies. The results from Study 1 show that perceived usefulness directly and indirectly affects the intention to read information. Both the reading and creating interfaces of BI affect the intention to read information and the intention to create reports, respectively. The intention to read information significantly affects the intention to create reports. The results from Study 2 show that tangible and intangible rewards significantly influence the intention to read information. Motivational factors such as reputation and reciprocity are significantly associated with the desire to exchange reports. The intention to read information significantly directly and indirectly influences the intention to create reports through the desire to exchange reports. Given the empirical findings, this study provides theoretical and managerial insights for organizations.
Appears in Collections:	[Graduate Institute of Business Administration] Electronic Thesis & Dissertation

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