在電子產品低價風潮下半導體測試代工廠之商業模式─以個案公司為例

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题名:	在電子產品低價風潮下半導體測試代工廠之商業模式─以個案公司為例
作者:	夏慧琴;Hsia,Hui-chin
贡献者:	高階主管企管碩士班
关键词:	電子產品低價風潮;半導體封測業;8十商業模式;Electrical product low price trend;Semiconductor assembly and testing industries;8十business model
日期:	2013-06-13
上传时间:	2013-07-10 12:02:51 (UTC+8)
出版者:	國立中央大學
摘要:	近年來，面對消費者的高敏感度，電子產品必須以低價競爭態勢及產品快速上市型態生存。半導體產業上、中、下游的分工模式環環相扣。為因應全球化競爭與科技快速進步，半導體產業紛紛將晶圓測試作業外包以降低製造成本。然而半導體測試設備本身因具有高產品針對性及高投資金額等特性，隨著產品及製程的快速發展，測試設備之單價亦不斷提高，使得專業半導體廠之資本支出不斷地向上攀升，同時測試設備的折舊速度加快。整體測試成本佔單一IC的總成本比例亦隨著產品的功能及複雜度不斷攀升。另一方面，測試業者往往面對每年客戶測試單價調降的要求。在高成本及低單價的趨勢兩面壓縮IC測試廠的獲利空間，IC測試廠必須重新檢視其現行商業模式，尋求突破營運的瓶頸。本研究首先運用PEST及產業結構等理論模型分析IC測試廠所面對的機會與威脅；然後以創新8十商業模式檢視個案公司的健全性；最後提出個案公司應如何調整其商業模式以提升其創造價值的能力。本研究發現個案公司經由充份利用自身的研發資源與廣大的客戶群，結合客戶的需求，開發合乎市場趨勢的製程與設備，並藉由團隊的學習與技術的創新，持續開發新的利基產品的應用，提升自身的競爭力並引領市場發展的方向等關鍵項目的變革是個案公司在低利時代所採取的成功之道。 In recent years, the face of the high sensitivity of the consumer electronic products must be the cheap competitive situation and products to market quickly form of survival. Semiconductor industry, middle and lower reaches of the division of labor on a chain. In response to global competition and rapid technological progress, the semiconductor industry has wafer testing job outsourcing to reduce manufacturing costs. However, semiconductor test equipment has the characteristics of the products targeted and the high amount of investment, with the rapid development of products and processes, test equipment unit price is continuous improvement, making a the professional semiconductor plant capital spending upward while testing equipment accelerated the depreciation. The overall test costs accounted for a proportion of the total cost of a single IC also rising as set degree and complexity of the plot. On the other hand, the test industries are often faced with the annual requirements of the customer test unit price lowered. The compression the IC test plant profit margins in a very low-cost, high unit price trend on both sides. IC test plant must re-examine its current business model, to seek a breakthrough operating bottlenecks. Theoretical model of this study, the use of a PEST and industry structure analysis of the opportunities and threats faced by the IC test plant then view the case soundness ten business model innovation Finally, the case company should be how to adjust their business models in order to enhance its the ability to create value. The study found that the case company through full advantage of its own R & D resources and broad customer base, combined with the needs of the customer, process and equipment development in line with market trends, and by a team of learning and technology innovation, continuous development of new niche product applications to enhance their competitiveness and lead the development of the market direction key change is the success of the cases taken by the company in a low-interest era.
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