研究結果發現： 1.服務創新：即時計費與通知、即時促銷及加購、保證上網方案。 2.資費方案創新：彈性的數據資費方案、分享上網下載量。 3.使用者體驗創新：用戶自我掌控用量。 4.獲利模式的創新：用戶免付費網頁(廣告)、與OTT業者合作推出無限數據組合方案。 5.業者間頻段互卡建置策略。 ;While telecom services in Taiwan move from the 3G services to 4G LTE high-speed access to the internet, both academics and practice pay a lot of attention on the operational strategy. According to foreign carriers operating mode, this study identified five factors: tariff design, innovative services, customer experience management, profit business models, bands building strategy. This study also integrated expert’s opinions for future development of Taiwan carriers 4G LTE service business model reference.
This study found: 1.Service innovation: Instant billing and notification, instant promotions and purchase, guarantee access program. 2.Tariff plan innovation: a flexible data tariff plan, sharing internet downloads (sharing pool). 3.User experience innovation: User self-control and management usage. 4.Innovative profit model: user toll free web (Advertising) and OTT operators to launch unlimited data combinations promotions. 5.Proposal for strategies of the bands interoperability between telecom operators.
