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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/68542

    Title: 銲錫產業的獲利模式與前景分析
    Authors: 屈保瓏;Chu,Pao-lung
    Contributors: 高階主管企管碩士班
    Keywords: 銲錫產業;S-C-P;SWOT;經營策略;Solder industry;S-C-P;SWOT;Business strategy
    Date: 2015-07-14
    Issue Date: 2015-09-23 12:15:59 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本論文欲研究銲錫產業的獲利模式與前景分析,深入探討銲錫產業的相關產業特性、競爭條件。研究架構採用以Scherer之SCP (structure-conduct-performance)理論模式作為分析銲錫產業的市場結構、廠商行為、產業績效及政府政策等面向的影響。並用SWOT的競爭優勢分析來擬定策略,透過對銲錫產業做完整的了解與詳盡的分析。最後則進一步檢視個案公司的競爭優勢並建議合適的發展策略及因應對策。
    ;The purpose of this paper is to study on the profit-making patterns and the prospects of solder industry by using F. M. Scherer’s structure-conduct- performance (SCP) theoretical framework. First, we discuss about the industrial characteristics and competitive conditions. Then, the effects of market structures, firm conducts, industrial performances and government policies to the industry are analyzed. Also, a comprehensive analysis and competitive strategies are made through Strengths-Weaknesses-Opportunities-Threats (SWOT) approach.
    Except for industrial analysis, a selected firm’s case study is also included. A case study corresponds to the interaction between the whole solder industry and individual company. Through the case, it shows the firm’s conduct and feasible strategies. Finally, we further look into the selected company’s competitive advantage and give it some appropriate advises of developing strategies and corresponding countermeasures.
    To sum up, as the downstream industry improved technology, such as SMT and assembly, electronic products entered into the era of meager profit these few years. Companies in solder industry boost the technologies of to keep their leadership and competitive power between competitors. Thus, companies’ research and development policy emphasize on the high-tech and high-threshold products. Also, expanding the production line, improving the qualities of products and after-sales services, expanding to the international markets and training technical skills are strategies taken by companies to construct a great brand image and rise the market share. Meanwhile, they integrate upstream industry to minimize cost and enhance the profit.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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