English  |  正體中文  |  简体中文  |  Items with full text/Total items : 76531/76531 (100%)
Visitors : 29703356      Online Users : 160
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/71505

    Title: 網路產品評論型式及其有效性探討 -文章vs星等;The study of online product reviews format and its effectiveness
    Authors: 蔡卓芸;Tsai,Juo-Yun
    Contributors: 企業管理學系
    Keywords: 網路產品評論;產品類別;正負評論;認知負荷;online product reviews;search and experience goods;positive and negative reviews;cognitive load theory
    Date: 2016-07-25
    Issue Date: 2016-10-13 13:09:13 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 在網際網路和電子商務的蓬勃發展下,人們對網路的依賴程度大幅提升,網路上買賣東西已經是稀鬆平常的事,但許多消費者還是會擔心害怕在網路上交易,除了產品無法觸及的不確定性感外還有賣家的不確定性。因此,消費者時常藉由閱讀網路產品評論以及評價,來降低購買程序中的不安及不確定性。
    ;Internet and e-Commerce has become popular recently in the world. People’s dependence on network has increased significantly, trading on the internet is no longer difficult instead its usual. But a lot of customers still worry about trading on the internet, the uncertainty of products and sellers is the vital reason. Therefore, the consumer will search product reviews and valuations on web to reduce the felling of disturbed and uncertainty.
    This paper divides online product reviews into two types, article and star ratings. Study the effectiveness of consumer who had read the reviews, and figure out that whether or not the following variable can affect the effectiveness, including product type (experience good, search good), review nature (positive, negative), cognitive load.
    We found that article reviews are more effective to consumers, and the effective can be affected by product type and reviews nature. Article reviews have cognitive load, and it will reduce the effectiveness of customers.
    Appears in Collections:[企業管理研究所] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 隱私權政策聲明