| 摘要: | 摘要
塑膠保護蓋板廠商進入車載面板供應鏈之競爭力研究
－以E公司為研究對象
頁數： 63頁
校所組別：國立中央大學工業管理學系碩士在職專班
畢業時間及摘要別：一零六學年度第二學期碩士論文摘要 研究生：余俊德
指導教授：何應欽
論文摘要：
車載面板是面板產業當中少數能夠維持成長的應用市場，因此成為各家廠商避開消費電子高度競爭的新藍海，而隨著車載面板越來越多元的使用需求，其技術的趨勢也將因為不同的需求產品領域而有不同的發展，因此不斷有新進廠商與新材料加入車載面板的供應鏈，若新進廠商能在市場面和技術面皆掌握得宜，將可進入藍海市場，避免市場價格的激烈血戰，個案公司屬於車載面板供應鏈新進廠商，該如何提升個案公司競爭力的經營策略將是重要課題。本研究將以個案E公司（塑膠保護蓋板之製造商）為例，依據經營策略分析個案公司之策略構面與型態，並運用SWOT分析檢視個案公司之內部競爭優、劣勢與外部環境的機會與威脅，並佐以五力分析架構來了解塑膠保護蓋板廠商的上游供應商、下游客戶、既有競爭者、新進入者與替代者的競爭態勢，逐一研討分析，使整體分析架構更為完整。最後依據以上分析方法並結合車載面板產業之未來發展趨勢，找出個案公司其競爭優勢與提升競爭力的策略，提出對應之經營模式、方法，以提供個案公司做為經營策略之參考。
關鍵字：塑膠保護蓋板、競爭力、車載面板、經營策略、SWOT、五力分析
;Abstract
Study on the Competitiveness of the Plastic Cover Lens Manufacturer Entering the Automotive Display Supply Chain
– A Case Study of the E Company
Total page number：63
Program and university：Institute of Industrial Management, National Central University
Graduation semester and year：2018 spring semester
Student：Chun-Te Yu
Thesis advisor：Dr. Ying-Chin Ho
Abstract：
Automotive display is one of the panel industry which can maintain the growth of the application market, as a result, various manufacturers have avoided the highly competitive blue ocean of consumer electronics. With the increasing demand for multi-use automotive display, the trend of its technology will also have different development due to different needs of product areas. Therefore, new manufacturers and new materials have been added to the supply chain of automotive display. If new entrants can grasp both the market and technical aspects properly, they will be able to enter the blue ocean market and avoid the fierce bloody battle of market prices. The case company belongs to the new vendor of the automotive display supply chain. How a business strategy improves the competitiveness of the case company is an important issue.This study will be the case E company（plastic cover lens manufacturer） as an example. Based on the business strategy, we analyze the company′s strategic facets and patterns, and use SWOT analysis to examine the case company′s internal competition advantages and disadvantages and external environmento pportunities and threats. And use the five forces analysis framework to understand the competitive situation of the upstream suppliers, downstream customers, existing competitors, new entrants and substitutes of the plastic cover lens manufacturer, and study and analyze them one by one to make the overall analysis framework more complete.Finally, based on the above analysis methods and combined with the future development trend of automotive display industry, we can find out the case company′s competitive advantage and enhance the competitiveness of the strategy, put forward the corresponding business model, method, let the case company as a reference for business strategy.
Keywords：Plastic cover lens, Competitiveness, Automotive display, Business strategy, SWOT, Five forces analysis. |
